E-Book, Englisch, 240 Seiten, E-Book
Lavin / Cohan Export Now
1. Auflage 2011
ISBN: 978-0-470-82819-9
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Five Keys to Entering New Markets
E-Book, Englisch, 240 Seiten, E-Book
ISBN: 978-0-470-82819-9
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Learn how your business can tap into foreign markets
In Export Now, two international business experts revealthe secrets to taking your company global. Offering a real-lifestrategy that businesses of any size can use to expand their reacharound the world, this book is the ultimate guide to identifying,evaluating, and profiting from global opportunities.
Essential reading for any company looking to expand abroad, thebook explains the five essentials of international growth. Allbusinesses know they need to get into new markets, but the lack offamiliarity, the cultural and language gaps, and the differences inbusiness practices can be intimidating--this book solves theseproblems, giving you everything you need to grow.
* The ultimate handbook for any business looking to goglobal
* Explains the five essentials of international expansion
* Written by two experts with years of experience building globalbusinesses around the world
Guiding you through the how to's of going global, ExportNow is your one-stop resource for expanding your businessoverseas.
Weitere Infos & Material
Foreword vii
Former U.S. Secretary of Commerce Gary Locke
Acknowledgments ix
Part One. Why and What: Setting Your Export Goals 1
1. Where?s the World Going? 3
2. Where Are You Going? 19
Part Two. How: Five Keys to Choosing Your Export Strategy45
3. Country: Pick the Right One 47
4. Customers: How They Differ 71
5. Competitors: A Different Market 95
6. Capabilities: What You Need to Win 123
7. Capability Gap: How to Close It 149
Part Three. When: Making Your Export Strategy Happen173
8. Resource the Strategy 175
9. Bridge the Cultural Gap 197
10. Take Action 213
Index 219