Lavin / Cohan Export Now

Five Keys to Entering New Markets
1. Auflage 2011
ISBN: 978-0-470-82819-9
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, E-Book

Learn how your business can tap into foreign markets
In Export Now, two international business experts revealthe secrets to taking your company global. Offering a real-lifestrategy that businesses of any size can use to expand their reacharound the world, this book is the ultimate guide to identifying,evaluating, and profiting from global opportunities.
Essential reading for any company looking to expand abroad, thebook explains the five essentials of international growth. Allbusinesses know they need to get into new markets, but the lack offamiliarity, the cultural and language gaps, and the differences inbusiness practices can be intimidating--this book solves theseproblems, giving you everything you need to grow.
* The ultimate handbook for any business looking to goglobal
* Explains the five essentials of international expansion
* Written by two experts with years of experience building globalbusinesses around the world
Guiding you through the how to's of going global, ExportNow is your one-stop resource for expanding your businessoverseas.

Autoren/Hrsg.

Lavin, Frank

Cohan, Peter

Weitere Mitwirkende

Locke, Gary

Inhaltsverzeichnis

Foreword vii
Former U.S. Secretary of Commerce Gary Locke
Acknowledgments ix
Part One. Why and What: Setting Your Export Goals 1
1. Where?s the World Going? 3
2. Where Are You Going? 19
Part Two. How: Five Keys to Choosing Your Export Strategy45
3. Country: Pick the Right One 47
4. Customers: How They Differ 71
5. Competitors: A Different Market 95
6. Capabilities: What You Need to Win 123
7. Capability Gap: How to Close It 149
Part Three. When: Making Your Export Strategy Happen173
8. Resource the Strategy 175
9. Bridge the Cultural Gap 197
10. Take Action 213
Index 219

Über Autor(innen)

Frank Lavin was known as America's "Salesman-in-Chief" whenhe served as Under Secretary for International Trade at the U.S.Department of Commerce. In that capacity, he supervised U.S. exportpromotion activity and worked with over two thousand small andmedium-sized enterprises (SMEs) to develop their export strategies.He continues to work with companies on market entrance andinternational challenges as chairman of Edelman's Public AffairsPractice in the Asia Pacific Region. Recently he established ExportNow (www.ExportNow.com) to help companies use the Internet toexport to China. He previously served as the U.S. ambassador toSingapore and worked in banking and management positions in Asiaafter having served in the Reagan White House and NSC as well asthe Commerce Department in both Bush administrations. Mr Lavin haswritten articles for the New York Times, the Washington Post, andthe Wall Street Journal.
Peter S. Cohan is president of Peter S. Cohan &Associates, a management consulting and venture capital firmfounded in 1994. In the course of more than 150 consultingprojects, he has helped governments and businesses to identify,evaluate, and profit from growth opportunities that spring from newtechnologies. Three of his portfolio companies were sold for atotal of $2 billion. Cohan has appeared on ABC, CBS, CNBC, CNN,Bloomberg TV, NPR's Marketplace, and FoxBusiness, and he has beenquoted in the Wall Street Journal, the New York Times,BusinessWeek, and Fortune. He's the author of nine previous books,including Capital Rising: How Capital Flows Are Changing BusinessSystems All Over the World, coauthored with Srini Rangan, whichChoice called "groundbreaking"; and You Can't Order Change: Lessonsfrom Jim McNerney's Turnaround at Boeing which was ranked thenumber one business book by Achievemax in 2009. Mr Cohan teachesbusiness strategy to undergraduate and graduate students at BabsonCollege.