Leathar / Hastings / O'Reilly Health Education and the Media II

Proceedings of the 2nd International Conference Organized Jointly by the Scottish Health Education Group, Edinburgh and the Advertising Research Unit, Department of Marketing, University of Strathclyde, Edinburgh, 25-29 March 1985
1. Auflage 2013
ISBN: 978-1-4831-9081-5
Verlag: Elsevier Science & Techn.
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 278 Seiten

Health Education and the Media II is a collection of papers that covers the various issues in utilizing media for promoting health education. The materials in the book are organized according to their respective theme. The first part of the selection presents papers about the theorecal issues of use of the media for health education, such as the application of market segmentation in alcohol and drug education, as well as social context of alcohol consumption and sources of information among high school alcohol abusers. Next, the title covers articles that deal with the practical issues, such as an analysis of media coverage and effective communication strategies with older people. The remaining papers discuss the areas for future developments, including more constructive use of existing resources and the potential for tabloid newspapers as vehicles for promulgating health promotion messages at district level. The book will be of great interest to health professionals, public health government officials, and individuals in the mass media industry.

Autoren/Hrsg.

Leathar, D. S.

Hastings, G. B.

O'Reilly, K.

Leseproben

List of Contributors
Dr H Adriaanse,     Educationist, State University of Limburg, Postbus 616, 6200 MAASTRICHT, The Netherlands Dr P P Aitken,     Research Fellow, Advertising Research Unit, University of Strathclyde, 173 Cathedral Street, GLASGOW, G4 ORQ Dr W G Albert,     Addiction Research Foundation, 2090 Wyandotte Street East, WINDSOR, Ontario, Canada Dr A Amos,     Senior Scientific Officer, Depts of Comm Medicine & Health Ed, Hampstead Health Authority, Royal Free Hospital, Pond Street, LONDON NW3 Dr J Bancroft,     Dept of Reproductive Microbiology, 37 Chalmers Street, EDINBURGH, EH3 9YW Professor K H Beck,     Assistant Professor, Department of Health Education, University of Maryland, College Park, Maryland 20742, USA Ms J Berry,     Regional Planning & Eval Officer, North Western Regional Health Authority, Gateway House, Piccadilly South, MANCHESTER M6D 7LP G Blume,     Centre for Health Education, Karmeliterplatz 3 6500 Mainz, Federal Republic of Germany Mr M C Bouwmeester,     Account Director, Baas en van Haastrecht BV, PO Box 1016, 3000 BA ROTTERDAM, The Netherlands Mr C Burke,     Lecturer, Albers School of Business, Seattle University, SEATTLE WA 98122, USA S Catovic,     Institute of Social Medicine, University of Sarajevo, School of Medicine, SARAJEVO, Yugoslavia Mr S Chapman,     Research Fellow, National Health & Medical Research Council, (Australia), 78 New Oxford Street, LONDON Mr A Chesterfield-Evans,     Billboard Utilising Graffitists, Against Unhealthy Promotions (BUGA UP), 58/11 Yarranabbe Road, DARLING POINT, NSW, Australia 2027 M Clemments,     Dental Health Study, Dept of Education, University of Cambridge, 17 Trumpington Street, CAMBRIDGE, CB2 1PT L M Collins,     Health Behaviour Research Institute, University of Southern California, 1985 Zonal Avenue, LOS ANGELES, CA 90033, USA Mr M H Craft,     HEC Dental Health Study, c/o Dept of Education, University of Cambridge, Addenbrooks Hospital, Trumpington Street, CAMBRIDGE Mr J K Davies,     Senior Research Officer, Scottish Health Education Group, Woodburn House, Canaan Lane, EDINBURGH EH10 4SG Dr A De Carufel,     Faculty of Administration, University of Ottawa, 135 Wilbrod Street, OTTAWA, Ontario, Canada Professor M Dzumhur,     Professor of Social Medicine, Institute of Social Medicine, Mose Pijade 6, SARAJEVO 71000, Yugoslavia M S Dzumhur,     Clin. Gyn. and Obs., University of Sarajevo, School of Medicine, SARAJEVO, Yugoslavia Dr T Egsmose,     Senior Lecturer, Copenhagen University Institute of Hygiene, Blegdamsvej 21, 2100 – Copenhagen, Denmark Dr B R Flay,     Deputy Director & Assoc Prof, Health Behaviour Research Ins, University of California, 1985 Zonal Avenue, LOS ANGELES, California 90033, USA Mr K P Fletcher,     Lecturer, Department of Marketing, University of Strathclyde, Stenhouse Building, 173 Cathedral Street, GLASGOW G4 ORQ, Scotland E Freidberg,     University of Ottawa, 275 Nicholas Street, OTTAWA, Ontario, K1N 6N5, Canada Dr J Greenwood,     Fellow in Community Psychiatry, Lothian Health Board, 26 Carlton Hill, EDINBURGH EH1 3BJ W B Hansen,     Health Behaviour Research Institute, University of Southern California, 1985 Zonal Avenue, LOS ANGELES, CA 90033, USA M Harrison,     University of Ottawa, 275 Nicholas Street, OTTAWA, Ontario K1N 6N5, Canada Ms C Haslam,     Commissioning Officer, Channel Four Television, 60 Charlotte Street, LONDON, W1P 2AX Mrs P Helske,     Planning Officer, Finnish Council for Health Education, Iso Roobertinkatu 3 A 21, HELSINKI, Finland Ms A Jackson,     Producer, BBC Television, Villiers House, EALING, LONDON, W5 2PA Ms M James,     Open University, School of Education, MILTON KEYNES, England Mr A Johnson,     Associate Professor & Director, Health Behavior Research Institute, University of Southern California, School of Pharmacy, 1985 Zonal Ave, LOS ANGELES, USA 90033 T Klaukka,     The Social Insurance Institution, PO Box 920, SF-00101, HELSINKI 10, Finland G Klein,     Gesellscheft fur Unwelt, Gesundheit und Kommunikation e.v., Auf dem futzacker 8, 5000 Koln 80, Federal Republic of Germany Dr K Klein,     Faculty of Education, University of Cologne, Gronewald Strasse 2, 5000 KOLN - 1, West Germany Dr K Koskela,     Chief, Health Education Unit, National Board of Health, SF-00531 HELSINKI 53, Finland Ms A Laking,     BBC, The Langham, Portland Place, LONDON, W1A 1AA Ms A S Lavigne,     MTR Community Services Consultant, Metro Toronto Regional Office, Addiction Research Foundation, 175 College Street, Toronto, ONTARIO M5T 1P8, Canada C Lay,     University of Ottawa, 275 Nicholas Street, OTTAWA, Ontario K1N 6N5, Canada Dr D S Leathar,     Director, Advertising Research Unit, University of Strathclyde, 173 Cathedral Street, GLASGOW, G4 ORQ Mr P Lincoln,     District Health Education Officer, South Birmingham Health Authority, District Offices, Oaktree Lane, Birmingham Ms J Lo,     Education Officer, Continuing Education, British Broadcasting Corporation, Broadcasting House, Room 623 The Langham, LONDON W1A 1AA Dr A McAlister,     Professor & Associate Director, Centre for Health Promotion Research, University of Texas, HOUSTON, Texas USA Dr I H McKee,     General Practitioner, Sighthill Health Centre, Calder Road, EDINBURGH, EH11 4AU Professor H Mendelsohn,     Director, Dept of Mass Communications, University of Denver, DENVER, Colorado 80208, USA J Mestell,     Health Behaviour Research Institute, University of Southern California, 1985 Zonal Avenue, LOS ANGELES, CA 90033, USA Mr S C Mitchell,     Director, The Scottish Health Education Group, Woodburn House, Canaan Lane, EDINBURGH EH10 4SG Mr J G M Nelissen,     Head PR and Information, Dutch Foundation on Smoking and Health, Frederik Hendriklaan 34A, 2582 BC The Hague, The Netherlands G...