Google It

Total Information Awareness
Softcover Nachdruck of the original 1. Auflage 2016
ISBN: 978-1-4939-8192-2
Verlag: Springer

Buch, Englisch, 564 Seiten, Previously published in hardcover, Format (B × H): 155 mm x 235 mm, Gewicht: 8774 g

From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham’s Panopticon? Will King Solomon’s challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha.
The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. “Search is curiosity, and that will never be done,” said Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer. 
The truth is out there; we just need to know how to Google it!

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Lee, Newton

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik EDV | Informatik Daten / Datenbanken Data Mining
• Mathematik | Informatik EDV | Informatik Computerkommunikation & -vernetzung

Inhaltsverzeichnis

To Google or Not to Google.- Google My Religion: The Gordian Knot of Religious, Moral, and Political Entanglement.- Google vs. Death: To Be, or Not to Be?.- SEO in the Age of Digital Transformation: What Every Business Leader Must Know.- Search Engine Optimization: Getting to Google's First Page.- 4 Tips for Writing Outstanding SEO Boosting Content.- Internet Advertising and Google AdWords.- Google Maps and Google Local Search.- Subtle New Forms of Internet Influence are Putting Democracy at Risk Worldwide.- Social Media as a Tool for Information Warfare.- Wolfram Alpha: A Computational Knowledge "Search" Engine.- Toward Seamless Access: Libraries from Alexandria through the Digital Age.- Privileged Information: The Corporatization of Information.- Communication and Language in the Age of Digital Transformation.- "How" - The Key to Knowledge-Building Pedagogy Success in Supporting Paradigm Shifts for Student Growth and the 4Cs of Future Education.- Educational Ergonomics and the Futureof the Mind.- An Answer to the Math Problem.- XQ Super Schools: Academy of Online Achievement for Bolder Super School Project.- Continuous Penetration Testing.- Autonomous Vulnerability Scanning and Patching of Binaries.- Transfigurism: Glimpse into a Future of Religion as Exemplified by Religious Transhumanists.- Gene Editing: A New Hope!.- The Future of Driverless Cards.- Independent Core Observer Model Cognitive Architecture for Artificial General Intelligence.- Self-Motivating Computational System Cognitive Architecture (An Introduction).- Modeling Emotions in a Computational System.- Artificial General Intelligence as an Emergent Quality.- Transhumanism: The Growing Worldview.- Why I am a Transhumanist.- The Splintering and Controversy of Transhumanism.- An Interview with Zoltain Istvan.- Our Hopes and Expectations for the Next President.

Über Autor(innen)

Newton Lee, Association for Computing Machinery (ACM), Institute for Education, Research, and Scholarships (IFERS), and Woodbury University School of Media, Culture & Design (MCD)
Contributors
Dennis Anderson, Ph.D., St. Francis College
Penelope Beery, Ed.D., Knowledge Building in Action
Dirk Bruere, The Transhumanist Party
Frank Buddenbrock, Google AdWords Certified Specialist
Lincoln Cannon, Mormon Transhumanist Association
John Cassel, Wolfram Research
Nicole Ciomek, Radiant PPC
Tina Courtney, Evolve Marketing Agency
Andrew Donaldson, Bolder Super School
Robert Epstein, Ph.D., American Institute for Behavioral Research and Technology
Dennis Gamayunov, Lomonosov Moscow State University
Barret Havens, Woodbury University
David J. Kelley, Microsoft MVP and Futurist
Christoph Lahtz, Ph.D., Medical Researcher and Transhumanist
Sandra Lund-Diaz, M.Ed., Knowledge Building in Action
Trond Lyngbø, Search Planet AS
Aylin Manduric, University of Toronto
Darren Manners, Sycomtech
Mireia Montane, Ph.D., Knowledge Building in Action
Robert Niewiadomski, Educator
Frances Eames Noland, University of Oxford
Emily Peed, Educator
Jennifer Rosenfeld, OCLC
Cyrus Shahabi, University of Southern California
Tiana Sinclair, Futurist
Zach Tolan, The Polymathic Prodigy Institute
Natasha Vita-More, Ph.D., Humanity+ and University of Advancing Technology
Mikhail Voronov, Lomonosov Moscow State University
Nyagoslav Zhekov, Whitespark Inc.