Buch, Englisch, Band 9, 645 Seiten, Paperback, Format (B × H): 155 mm x 233 mm, Gewicht: 2030 g
Buch, Englisch, Band 9, 645 Seiten, Paperback, Format (B × H): 155 mm x 233 mm, Gewicht: 2030 g
Reihe: International Series in Quantitative Marketing
ISBN: 978-0-7923-7813-6
Verlag: Springer US
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1 Introduction.- 2 Classifying marketing models according to degree of explicitness.- 3 Benefits from using marketing models.- 4 A typology of marketing models.- 5 Elements of model building.- 6 Marketing dynamics.- 7 Implementation criteria with respect to model structure.- 8 Specifying models according to intended use.- 9 Specifying models according to level of demand.- 10 Specifying models according to amount of behavioral detail.- 11 Modeling competition.- 12 Stochastic consumer behavior models.- 13 Multiproduct models.- 14 Model specification issues.- 15 Organizing Data.- 16 Estimation and testing.- 17 Special topics in model specification and estimation.- 18 Validation.- 19 Determinants of model implementation.- 20 Cost-benefit considerations in model building and use.- 21 Models for marketing decisions in the future.- Author Index.