Buch, Englisch, 704 Seiten, Format (B × H): 225 mm x 287 mm, Gewicht: 1704 g
Reihe: College Ie Overruns
Buch, Englisch, 704 Seiten, Format (B × H): 225 mm x 287 mm, Gewicht: 1704 g
Reihe: College Ie Overruns
ISBN: 978-1-259-06066-3
Verlag: McGraw-Hill Education
In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry.
We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
SECTION I - THE WORLD OF RETAILING
Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: Multichannel Retailing
Chapter 4: Customer Buying Behavior
SECTION II - RETAILING STRATEGY
Chapter 5: Retail Market Strategy
Chapter 6: Financial Strategy
Chapter 7: Retail Locations
Chapter 8: Retail Site Location
Chapter 9: Human Resource Management
Chapter 10: Information Systems and Supply Chain Management
Chapter 11: Customer Relationship Management
SECTION III - MERCHANDISE MANAGEMENT
Chapter 12: Managing the Merchandise Planning Process
Chapter 13: Buying Merchandise
Chapter 14: Retail Pricing
Chapter 15: Retail Communication Mix
SECTION IV - STORE MANAGEMENT
Chapter 16: Managing the Store
Chapter 17: Store Layout, Design, and Visual Merchandising
Chapter 18: Customer Service