Buch, Englisch, 186 Seiten, Format (B × H): 161 mm x 235 mm, Gewicht: 429 g
Buch, Englisch, 186 Seiten, Format (B × H): 161 mm x 235 mm, Gewicht: 429 g
ISBN: 978-0-12-384909-0
Verlag: Taylor & Francis Ltd (Sales)
Zielgruppe
Tourism and marketing professionals
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Small Island Developing States: Issues and Prospects 2. Strategic Destination Marketing: The Key to a Competitive Advantage 3. Rebranding Norfolk Island – Is it Enough to Rebuild Visitor Numbers? 4. British and French Visitors’ Motivations and Images of Mauritius: A Qualitative Approach 5. Market Positioning: The Case of Barbados 6. Investigating Marketing Opportunities of a Politically Challenged Island Destination: The Case of North Cyprus 7. E-Marketing: An Evaluation of Tobago’s Official Tourism Website 8. Strategic Destination Marketing, Nagigi style: Olivia’s Homestay in Fiji 9. Tourism, Destination Imaging and the ‘New’ Paradigm: Rebranding Paradise in the Hawai‘ian Islands 10. Marketing St. Kitts and Nevis: Explore, Feel, Love, Remember 11. Port of Spain: The Meetings and Conventions Capital of the Southern Caribbean 12. Weathering the Storm – Crisis Marketing for Small Island Tourist Destinations 13. The Competitive Island Destination