Buch, Englisch, 152 Seiten, Print PDF, Format (B × H): 216 mm x 217 mm, Gewicht: 416 g
A Step-By-Step Project Guide
Buch, Englisch, 152 Seiten, Print PDF, Format (B × H): 216 mm x 217 mm, Gewicht: 416 g
Reihe: Columbia Business School Publishing
ISBN: 978-0-231-18789-3
Verlag: COLUMBIA UNIV PR
In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.