Transform Your Business into E

Going Beyond the Dot Com Disasters
1. Auflage 2001
ISBN: 978-0-12-449982-9
Verlag: Taylor & Francis Inc

Buch, Englisch, 350 Seiten, Format (B × H): 153 mm x 229 mm, Gewicht: 472 g

Surveys indicate that many E-Business efforts either fail or disrupt the basic business processes and transactions. E-Business is sometimes not aligned with the business or IT. Vague vision statements are not translated into specific actions related to E- Business. It is because of these factors that Transform Your Business into e was written. The book covers E-Business from the review of the business at the start to expanding E-Business after it is live.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Lientz, Bennet

Rea, Kathryn

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

Part I E-Business Strategy; Chapter 1 Introduction; Chapter 2 Assess Your Business and IT Goals and Activities; Chapter 3 Develop Process and Transaction Plans; Chapter 4 Define Your E-Business Vision and Objectives; Chapter 5 Build Your E-Business Strategy; Part II E-Business Planning; Chapter 6 Perform Industry, Competitive, and Technology Assessments; Chapter 7 Determine Your E-Business IT Architecture; Chapter 8 Develop Your Outsourcing and ASP Approach; Chapter 9 Perform Marketing for E-Business; Chapter 10 Create Your Organization Approach for E-Business; Chapter 11 Establish Your Project and Program Management Approach; Chapter 12 Define Your E-Business Implementation Strategy; Part III E-Business Transformation; Chapter 13 Implement Quick Hits; Chapter 14 Coordinate Your E-Business Implementation; Chapter 15 Manage Your E-Business Operations;

Über Autor(innen)

University of California, Los Angeles Los Angeles, California,
The Consulting Edge, Inc. Beverly Hills, California