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Buch, Englisch, 270 Seiten, Format (B × H): 170 mm x 240 mm
A Taxonomy-Driven Design Approach
Buch, Englisch, 270 Seiten, Format (B × H): 170 mm x 240 mm
Reihe: PhD Theses in Experimental Software Engineering
ISBN: 978-3-8396-2180-6
Verlag: Fraunhofer Verlag
The platform economy is increasingly shaping entire industries and transforming value creation structures. For organizational decision-makers, the question increasingly shifts from whether the platform economy affects their business to how innovative platform business models and their underlying revenue models can be designed. A structured design of revenue models is a prerequisite for sustainable economic success, yet rigorous methodological approaches are lacking in practice.
This doctoral thesis addresses this gap by offering an empirically grounded taxonomy of platform revenue models using a Design Science research approach. Based on a comprehensive literature review, core dimensions and characteristics are identified, consolidated, and applied in multiple case studies. The taxonomy is evaluated experimentally and extended through taxonomy-based design approaches, including a design canvas and a set of pattern cards. The thesis contributes both actionable design knowledge for the systematic design of platform revenue models and a robust methodological foundation for future research.
This doctoral thesis addresses this gap by offering an empirically grounded taxonomy of platform revenue models using a Design Science research approach. Based on a comprehensive literature review, core dimensions and characteristics are identified, consolidated, and applied in multiple case studies. The taxonomy is evaluated experimentally and extended through taxonomy-based design approaches, including a design canvas and a set of pattern cards. The thesis contributes both actionable design knowledge for the systematic design of platform revenue models and a robust methodological foundation for future research.
Liggesmeyer / Bomarius / Dörr
Conceptualizing Platform Revenue Models jetzt bestellen!
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
- Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
- Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
- Wirtschaftswissenschaften Betriebswirtschaft Management Entscheidungsfindung
- Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
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