Lindgren / Jedbratt / Svensson Beyond Mobile

People, Communications and Marketing in a Mobilized World
Erscheinungsjahr 2002
ISBN: 978-0-230-51161-3
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 262 Seiten, Web PDF

Reihe: Palgrave Business & Management Collection

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

Zielgruppe

Research

Autoren/Hrsg.

Lindgren, M.

Jedbratt, J.

Svensson, E.

Inhaltsverzeichnis

Introduction PART I: THE CONTEXT What is the Mobile Marketplace really about ? The Topography of Mobility, Information and Marketing Humans as Mobile Creatures PART II: CONDITIONS, DRIVING FORCES AND TRENDS Technology, People, Institutions and the Economy Technology Institutions People Economics The New Marketing Logic PART III: THE ARENA Players in the Mobile Marketplace Digression: The Future of the Mobile Marketplace, according to Users and Experts PART IV: TOMORROW'S MOBILE MARKETPLACE The Mobile Marketplace in 2007 Four Pictures of Mobile Tomorrows

Über Autor(innen)

MATS LINDGREN is a Managing Partner and Founder of Kairos Future.

JÖRGEN JEDBRATT is a Strategic Advisor, writer and partner of Kairos Future.

ERIKA SVENSSON is a partner of Kairos Future.