Macmillan Beyond the Low Cost Business

Rethinking the Business Model
1. Auflage 2013
ISBN: 978-1-137-27753-4
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 199 Seiten

Reihe: Business and Management (R0)

Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

Zielgruppe

Research

Autoren/Hrsg.

Macmillan, Palgrave

Inhaltsverzeichnis

List of Tables, Figures and Graphs Foreword; E.Bieto Acknowledgments Introduction The Birth of the Low Cost Phenomenon Reinventing Your Business Model; RYBM Brand Marketing at a Time of Heightened Price Sensitivity Case Studies in Innovation to Produce Lower Prices Epilogue: Expansion, Innovations, Price Sensitivity and Wealth

Über Autor(innen)

JOSEP FRANCESC VALLS GIMÉNEZ is a Professor in the Department of Marketing Management at ESADE Business School, Spain. He was an economic journalist until 1990 and the founder and Director of the Tourism Management Center at ESADE until 2004. He was also the creator of the International Tourism Center at ESADE from 2010 and has published 12 books on management.