Markman / Wood | Tools for Innovation | Buch | 978-0-19-538163-4 | www.sack.de

Buch, Englisch, 256 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 555 g

Markman / Wood

Tools for Innovation


Erscheinungsjahr 2009
ISBN: 978-0-19-538163-4
Verlag: ACADEMIC

Buch, Englisch, 256 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 555 g

ISBN: 978-0-19-538163-4
Verlag: ACADEMIC


It is widely known that innovation is crucial to sustain success in business, government, and engineering. But capturing the effective means of fostering innovation remains elusive. How can organizations actively promote innovation, which arises from a complex combination of cognition and domain expertise? Researchers across an array of fields are studying innovation, with exciting new findings suggesting that science is beginning to understand how it can be
cultivated. It is now more important than ever for seemingly distant fields to share conclusions and, in concert, translate them into viable applications.
In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are at the forefront of the interdisciplinary movement to use science to help organizations
thrive.

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Zielgruppe


Cognitive psychologists, engineers, designers, computer scientists, product developers, marketing and management researchers

Weitere Infos & Material


1.: The Cognitive Science of Innovation Tools
Arthur B. Markman & Kristin L. Wood
2.: On "Out-of-the-Box" Thinking in Creativity
Robert W. Weisberg
3.: "Putting blinkers on a blind man": Providing cognitive support for creative processes with environmental cues
Bo T. Christensen, Christian D. Schunn
4.: Thinking with Sketches
Barbara Tversky and Masaki Suwa
5.: Supporting Innovation by Promoting Analogical Reasoning
Arthur B. Markman, Kristin L. Wood, Julie S. Linsey, Jeremy T. Murphy, & Jeffrey P. Laux
6.: Constraints and Consumer Creativity
C. Page Moreau and Darren W. Dahl
7.: The Development and Evaluation of Tools for Creativity
Steven M. Smith, Andruid Kerne, Eunyee Koh, Jami Shah
8.: ConceptNets for Flexible Access to Knowledge
Thomas B. Ward
9.: Innovation through Transformational Design
Vikramjit Singh, Brandon Walther, Kristin Wood, Dan Jensen
10.: Introduction of Design Enabling Tools: Development, Validation, and Lessons Learned
Joshua D. Summers, Srinivasan Anandan, Sudhakar Teegavarapu
11.: Supporting Innovative Construction of Explanatory Scientific Models
Will Bridewell, Stuart R. Borrett, and Pat Langley
Index


Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin.
Kristin L. Wood is Professor of Mechanical Engineering at the University of Texas at Austin



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