Entrepreneurial Journalism

How to go it alone and launch your dream digital project
1. Auflage 2017
ISBN: 978-1-138-19036-8
Verlag: Routledge

Buch, Englisch, 196 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 310 g

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.

Topics include:

• advice on launching digital start-ups;

• how to use key analytics to track and focus readership;

• engaging with mobile journalism by utilising smartphone and app technology;

• developing revenue streams that can make digital journalism sustainable;

• legal and ethical dilemmas faced in a modern newsroom;

• the challenges of producing news for mobile readers.

The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.

Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.

Autoren/Hrsg.

Marsden, Paul

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften

Inhaltsverzeichnis

List of illustrations

List of contributors

Acknowledgements

Introduction

1 What is news and what is journalism in 2016?

Rebecca Whittington and Catherine O’Connor

2 The business of journalism

With Andrew Youde

3 Innovation

4 Building your idea

5 Being an entrepreneurial journalist

With Wayne Bailey

6 Starting your website and writing online

7 Engaging, measuring and reacting to your audience

8 Your smartphone as your best reporting tool

With Lindsay Eastwood

9 Using social media to promote your work

10 The boundaries you must not cross and remaining ethical

in the journalistic Wild West

With Nigel Green

Index

Über Autor(innen)

Paul Marsden lectures at Leeds Trinity University, UK. He specialises in online journalism, teaching trainee journalists how to build news websites, use technology to tell stories in innovative ways and utilise social platforms to build an audience and generate income from digital reporting.