Masterson The Reluctant Entrepreneur

Turning Dreams into Profits
1. Auflage 2012
ISBN: 978-1-118-24021-2
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 192 Seiten, E-Book

Reihe: Agora Series

Intelligent strategies for starting and growing a small businesswith minimal personal financial risk
A comprehensive guide for entrepreneurs from one of the mostsuccessful business creators in recent years, The ReluctantEntrepreneur: Turning Dreams into Profits addresses the fearsand misconceptions that many people have about starting their ownbusinesses, walking prospective owners through the necessarydecisions they need to make before even putting a business plan inplace.
Presenting solid, reliable strategies based on author MichaelMasterson's own successful practices, and debunking some commonillusions entrepreneurs have about their businesses, the book is avital resource for anyone looking to avoid the pitfalls thatthreaten fledgling companies.
* Packed with insights from an entrepreneur who has launched andsold dozens of business, presented in a lively and conversationalstyle
* Some 600,000 new businesses are launched each year and with anuncertain economy, more and more people are looking for a stream ofincome separate from their 9 to 5 job
* Filled with highly applicable advice that budding andprofessional entrepreneurs can start using immediately
Essential reading for small business owners and both first timeand established entrepreneurs, The Reluctant Entrepreneurpresents the smart strategies on starting and growing a smallbusiness that can make launching your own company a cinch.

Autoren/Hrsg.

Masterson, Michael

Über Autor(innen)

Michael Masterson is not your typical businessman. Anex-Peace Corps volunteer, he never took a class in business,doesn't read the business press, and hates to talk business. Hespends his spare time writing poetry, collecting fine art, andpracticing Brazilian Jiu Jitsu. His neighbors call him a bohemian.But he's also an entrepreneur. He started his first business whenhe was eleven years old, and in the forty-five years that haveelapsed since then, he has started or co-started dozens ofsuccessful businesses. The author of numerous business books,several of them New York Times and Wall StreetJournal bestsellers, Masterson consults for private clients andwrites the Palm Beach Letter, a newsletter for individualinvestors.