Mathur / Kenyon Creating Value
2. New Auflage 2001
ISBN: 978-0-7506-5363-3
Verlag: Taylor & Francis Ltd
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Buch, Englisch,
394 Seiten, Kartoniert, Format (B × H): 164 mm x 233 mm, Gewicht: 649 g
Successful Business Strategies
2. New Auflage 2001,
394 Seiten, Kartoniert, Format (B × H): 164 mm x 233 mm, Gewicht: 649 g
ISBN: 978-0-7506-5363-3
Verlag: Taylor & Francis Ltd
Seite exportieren
- versandkostenfreie Lieferung
- Lieferfrist: bis zu 10 Tage
The framework in a nutshell - Purpose, scope and basics; Fundamentals: the framework and its main building blocks - Objectives: what is business strategy for?; Competitive and corporate strategy: why centred on offerings?; Understanding competitive positioning and strategy - Differentiation creates private not public markets; Differentiation and its dimensions: classification of competitive strategies; Competitive positioning: differentiation and price; Competitive positioning in imperfect markets with dominant sellers; Competitive strategies for profit - Competitive strategy: what makes it profitable?; Competitive strategy: dynamics of positioning; Resources and business strategy - The theory of winning resources; Winning resources for the manager; The 'scissors' process for choosing a winning competitive strategy; Corporate strategy for clusters of offerings - Corporate strategy's task is to build financial value; False and valid tests of corporate strategy; The corporate raider or catalyst; Valuable clusters of offerings: relatedness; How do managers develop successful corporate strategies?; Other implications of the framework - Where in the world to sell and operate; Operating and organizational implications of this framework; Endpiece: business strategy for a new century; Glossary; References; Index.
Students on MBA courses, Executive Strategy courses and Postgraduate courses; Senior Managers, CEOs, Strategy or Policy Makers
The framework in a nutshell - Purpose, scope and basics; Fundamentals: the framework and its main building blocks - Objectives: what is business strategy for?; Competitive and corporate strategy: why centred on offerings?; Understanding competitive positioning and strategy - Differentiation creates private not public markets; Differentiation and its dimensions: classification of competitive strategies; Competitive positioning: differentiation and price; Competitive positioning in imperfect markets with dominant sellers; Competitive strategies for profit - Competitive strategy: what makes it profitable?; Competitive strategy: dynamics of positioning; Resources and business strategy - The theory of winning resources; Winning resources for the manager; The 'scissors' process for choosing a winning competitive strategy; Corporate strategy for clusters of offerings - Corporate strategy's task is to build financial value; False and valid tests of corporate strategy; The corporate raider or catalyst; Valuable clusters of offerings: relatedness; How do managers develop successful corporate strategies?; Other implications of the framework - Where in the world to sell and operate; Operating and organizational implications of this framework; Endpiece: business strategy for a new century; Glossary; References; Index.
Students on MBA courses, Executive Strategy courses and Postgraduate courses; Senior Managers, CEOs, Strategy or Policy Makers
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