Buch, Englisch, 394 Seiten, Format (B × H): 164 mm x 233 mm, Gewicht: 649 g
Successful Business Strategies
Buch, Englisch, 394 Seiten, Format (B × H): 164 mm x 233 mm, Gewicht: 649 g
ISBN: 978-0-7506-5363-3
Verlag: Taylor & Francis Ltd
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1 Purpose, Scope and Basics; Part 1 Fundamentals: The Framework and Its Main Building Blocks; Chapter 2 Objectives: What Is Business Strategy For?; Chapter 3 Competitive and Corporate Strategy – Why Centred on Offerings?; Part 2 Understanding Competitive Positioning and Strategy; Chapter 4 Differentiation Creates Private, Not Public Markets; Chapter 5 Differentiation and Its Dimensions: Classification of Competitive Strategies; Chapter 6 Competitive Positioning: Differentiation and Price; Chapter 7 Competitive Positioning in Imperfect Markets with Dominant Sellers; Part 3 Competitive Strategies For Profit; Chapter 8 Competitive Strategy: What Makes It Profitable?; Chapter 9 Competitive Strategy: Dynamics of Positioning; Part 4 Resources and Business Strategy; Chapter 10 The Theory of Winning Resources (the Resource-Based View); Chapter 11 Winning Resources for the Manager; Chapter 12 The ‘scissors’ Process for Choosing a Competitive Strategy; Part 5 Corporate Strategy for Clusters of Offerings; Chapter 13 Corporate Strategy’s Task Is to Build Financial Value; Chapter 14 False and Valid Tests of Corporate Strategy; Chapter 15 The Corporate Raider or Catalyst; Chapter 16 Valuable Clusters of Offerings: Relatedness; Chapter 17 How Do Managers Develop Successful Corporate Strategies?; Part 6 Other Implications of the Framework; Chapter 18 Where in the World to Sell and Operate; Chapter 19 Operating and Organizational Aspects of This Framework;