Buch, Englisch, 394 Seiten, Format (B × H): 164 mm x 233 mm, Gewicht: 649 g
Successful Business Strategies
Buch, Englisch, 394 Seiten, Format (B × H): 164 mm x 233 mm, Gewicht: 649 g
ISBN: 978-0-7506-5363-3
Verlag: Taylor & Francis Ltd
'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1 Purpose, Scope and Basics; Part 1 Fundamentals: The Framework and Its Main Building Blocks; Chapter 2 Objectives: What Is Business Strategy For?; Chapter 3 Competitive and Corporate Strategy – Why Centred on Offerings?; Part 2 Understanding Competitive Positioning and Strategy; Chapter 4 Differentiation Creates Private, Not Public Markets; Chapter 5 Differentiation and Its Dimensions: Classification of Competitive Strategies; Chapter 6 Competitive Positioning: Differentiation and Price; Chapter 7 Competitive Positioning in Imperfect Markets with Dominant Sellers; Part 3 Competitive Strategies For Profit; Chapter 8 Competitive Strategy: What Makes It Profitable?; Chapter 9 Competitive Strategy: Dynamics of Positioning; Part 4 Resources and Business Strategy; Chapter 10 The Theory of Winning Resources (the Resource-Based View); Chapter 11 Winning Resources for the Manager; Chapter 12 The ‘scissors’ Process for Choosing a Competitive Strategy; Part 5 Corporate Strategy for Clusters of Offerings; Chapter 13 Corporate Strategy’s Task Is to Build Financial Value; Chapter 14 False and Valid Tests of Corporate Strategy; Chapter 15 The Corporate Raider or Catalyst; Chapter 16 Valuable Clusters of Offerings: Relatedness; Chapter 17 How Do Managers Develop Successful Corporate Strategies?; Part 6 Other Implications of the Framework; Chapter 18 Where in the World to Sell and Operate; Chapter 19 Operating and Organizational Aspects of This Framework;
