Managing Marketing Performance

Erscheinungsjahr 2008
ISBN: 978-0-7506-8968-7
Verlag: Elsevier Science & Technology

Buch, Englisch, 400 Seiten, Format (B × H): 186 mm x 240 mm, Gewicht: 918 g

Reihe: CIM Coursebook

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Zielgruppe

CIM Lecturers and CIM students taking the Managing Marketing Performance module

Autoren/Hrsg.

Meek, Helen

Meek, Richard

Palmer, Roger

Parkinson, Lynn

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Inhaltsverzeichnis

Creating the organizational context for effective implementation of strategy-teams; Organizational culture; planning and implementing change; Strateguic marketing manager's role; Implementing business strategy through marketing activities; Quality and project management; Innovation and managing external resources; Measurement, evaluation and control