Fast Path to Corporate Growth

Leveraging Knowledge and Technologies to New Market Applications
Erscheinungsjahr 2007
ISBN: 978-0-19-518086-2
Verlag: OXFORD UNIV PR

Buch, Englisch, 336 Seiten, Print PDF, Format (B × H): 161 mm x 240 mm, Gewicht: 672 g

Every company can point to a growth strategy. Far fewer, however, systematically implement them; instead, they spend their time on incremental innovations, or rely on acquisitions. Still, organic, internal growth, accomplished through product line renewal and new service development, is essential to the long-term vitality of corporations across all industries. The FASTPATH to Growth takes on the challenge large corporations have in generating internal innovation--developing new product lines that address new market applications and provide the corporation with new streams of revenue. It integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--needed for enterprise growth.

The book illustrates its framework with in-depth examples of companies that have leveraged their core technologies to new markets and new types of uses in order to generate impressive results, including IBM, Honda, and Mars. Many of these examples contain templates that readers can use in their own projects. The book ends by addressing the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyers framework for new market applications development. This comprehensive management guide should appeal to practitioners in research and development, new business development strategists, and product managers, along with students in engineering management, innovation management, and corporate strategy courses that focus on technology industries.

Zielgruppe

Practitioners in research and development, new business development strategists, and product managers, along with students in engineering management, innovation management, and new product development

Autoren/Hrsg.

Meyer, Marc H.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Pädagogik Berufliche Bildung Berufs- und Studienberatung, Karriereplanung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien

Inhaltsverzeichnis

- 1: IBM Rises from the Ashes

- 2: A Framework for Action

- 3: Segmenting Markets for Growth

- 4: Understanding User Needs

- 5: Creating Design Concepts, Prototyping, and Validating Design Choices

- 6: How Honda Innovates

- 7: Product Line and Platform Development

- 8: Hondas Element Comes to Life

- 9: Business Model Innovation

- 10: New Brand and Product Line Development at Mars

- 11: Making the Business Case

- 12: Executive Decision Making

- 13: Leading Teams to Growth

- Appendix: Underlying Technology Principles in IBMs Renewal

Über Autor(innen)

Marc H. Meyer Matthews Distinguished University Professor and Department Chair, Entrepreneurship and Innovation Group of the the College of Business at Northeastern University.