Buch, Englisch, 232 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 686 g
Building Strong Consumer-Brand Connections
Buch, Englisch, 232 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 686 g
ISBN: 978-1-3986-1130-6
Verlag: Kogan Page
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
- Section - 00: Introduction;
- Section - ONE: The brand love foundation;
- Chapter - 01: Why brand love?;
- Chapter - 02: Brand desire and intimacy;
- Chapter - 03: Fostering self-identification and belonging;
- Section - TWO: Emotional drivers;
- Chapter - 04: Living brand authenticity;
- Chapter - 05: Embracing purpose and sustainability;
- Chapter - 06: Building trust and encouraging inclusion;
- Chapter - 07: Personalizing the customer experience;
- Chapter - 08: Being human and nostalgic;
- Section - THREE: Rational drivers;
- Chapter - 09: Relevance, differentiation and consistency;
- Chapter - 10: Experience, innovation and convenience;
- Section - FOUR: Love reinforced;
- Chapter - 11: Love brand lockdown;
- Chapter - 12: Conclusion;