Buch, Englisch, 250 Seiten, Format (B × H): 190 mm x 245 mm, Gewicht: 478 g
How People Search and How to be Found on the Web
Buch, Englisch, 250 Seiten, Format (B × H): 190 mm x 245 mm, Gewicht: 478 g
ISBN: 978-0-7506-8347-0
Verlag: Taylor & Francis Ltd
Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites. Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
- Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
Weitere Infos & Material
Chapter 1 Introduction to Search Engine Optimization; Chapter 2 How People Search; Chapter 3 Linking Strategies and Free Listings; Chapter 4 Web Crawlers and Directories; Chapter 5 Traffic and Keyword Tracking; Chapter 6 The Mobile Internet; Chapter 7 Page Design and Page Architecture; Chapter 8 Building an Effective WAP Site; Chapter 9 Pay Per Click; Chapter 10 Pay-Per-Click Strategies;
