Buch, Englisch, 320 Seiten, Format (B × H): 185 mm x 229 mm, Gewicht: 431 g
Reihe: For Dummies
Buch, Englisch, 320 Seiten, Format (B × H): 185 mm x 229 mm, Gewicht: 431 g
Reihe: For Dummies
ISBN: 978-1-394-37855-5
Verlag: Wiley John + Sons
A handbook for professionals implementing or upgrading chatbots
In AI Chatbots For Dummies, chatbot expert Kelly Mirabella and veteran tech educator Eric Butow deliver a from-scratch guide to deploying AI-powered chatbots that keep your business' customers happy. The book offers step-by-step instructions to building your bot and putting it into use — even if you don't know how to code. You'll learn how to reduce your workload, improve your company's efficiency, increase customer satisfaction, and accomplish a ton of other useful business goals, like creating automated marketing campaigns and new sales strategies.
The authors walk you through exactly how you can use chatbots in a variety of use cases, from generating leads and sales to gathering audience and customer data and growing an audience. You'll also learn how to: - Automate customer service and support, ensuring your customers remain loyal and satisfied
- Measure the success of your chatbots and expand their capabilities over time
- Connect your chatbots to other systems and tools, including email, CRMs, calendars, and more
AI Chatbots For Dummies is the perfect how-to guide for business owners, entrepreneurs, and other business leaders interested in using chatbots to upgrade their company's abilities, improve its efficiency, and grow its bottom line.
Autoren/Hrsg.
Weitere Infos & Material
Introduction 1
Part 1: Getting to Know Chatbots and AI 5
Chapter 1: Understanding the Chatbot Revolution 7
Chapter 2: Breaking Down the Tech Without the Geek-Speak 17
Chapter 3: Exploring What Chatbots Can Actually Do 27
Part 2: Choosing and Using the Right Chatbot Tools 45
Chapter 4: Comparing Chatbot Platforms 47
Chapter 5: Planning Your First Chatbot 67
Chapter 6: Building a Bot from Scratch (Without Needing to Code) 85
Chapter 7: Connecting Chatbots to the Tools You Already Use 109
Part 3: Chatbots in Action 133
Chapter 8: Automating Customer Service and Support 135
Chapter 9: Using Chatbots for Lead Generation and Sales 151
Chapter 10: Creating AI-Powered Marketing Campaigns 169
Chapter 11: Using Chatbots to Create and Distribute Content 181
Chapter 12: Understanding and Growing Your Audience 199
Chapter 13: Measuring Success and Optimizing Your Chatbots 209
Part 4: Moving Forward with Confidence 221
Chapter 14: Staying Ahead of Chatbot Trends 223
Chapter 15: Ethics, Privacy, and Platform Rules You Must Know 235
Chapter 16: Creating a Long-Term Chatbot Strategy 255
Part 5: The Part of Tens 267
Chapter 17: Ten Common Chatbot Mistakes (and How to Avoid Them) 269
Chapter 18: Ten Tools to Supercharge Your Chatbot Strategy 275
Index 289
