Mladjenovic Micro-Entrepreneurship For Dummies

1. Auflage 2013
ISBN: 978-1-118-59186-4
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 384 Seiten, E-Book

Tired of the 9-to-5 grind and want a way to earn or tosupplement your income? Easy.
The media has named the growing trend towardmicro-entrepreneurship "the Rise of the Creative Class," "the GigLife," or "the freelance economy." All of those refer to the nearly4 million workers who were self-employed this past year, andmillions of others who currently supplement their income withfreelance work. While the trend has been spotted before, there'sone stark difference between micro-entrepreneurs today and the"Free Agent Nation" citizens of the late '90s: technology.Micro-Entrepreneurship For Dummies shows you how to navigatethis confusing technological landscape in order to make acontributable profit.
Micro-Entrepreneurship For Dummies aids you in making thebest use of micro-entrepreneurial platforms, with helpful advicethat includes information on signing up for and selling products onwebsites such as Airbnb, Craigslist, Taskrabbit, Uber, andEtsy.
* Micro-enterprise, using online platforms to sell products orservices,??is a proven way to earn extra money and supplementhousehold income
* In today's struggling economy, the importance of self-runbusinesses and small enterprise is growing as more people takelower-paying jobs and need a little extra spending money
* Shows you how to sign up for and sell products online
Micro-Entrepreneurship For Dummies appeals to anyonelooking to earn or supplement their income from home.

Autoren/Hrsg.

Mladjenovic, Paul

Inhaltsverzeichnis

Introduction 1
Part I: Getting Started with Micro-Entrepreneurship 7
Chapter 1: Micro-Entrepreneurship 101: Just the Basics, Please9
Chapter 2: Knowing Your Path as a Micro-Entrepreneur 17
Chapter 3: Understanding Yourself: What Makes You Tick 31
Chapter 4: Setting Up Your Internet Presence 45
Chapter 5: Honing In on Opportunities 59
Part II: Finding Great Micro-Entrepreneurship Ideas 77
Chapter 6: Creating Your Arts and Crafts Micro-Business fromScratch 79
Chapter 7: Selling Other Stuff: The Golden Rules of Success91
Chapter 8: Selling Your Services 105
Chapter 9: Writing for Money 121
Chapter 10: Getting Into Self-Publishing 133
Chapter 11: Being a Successful Affi liate 153
Chapter 12: Cashing in on Advertising 169
Part III: Marketing and Selling Your Micro-Business 187
Chapter 13: Understanding Your Marketing Approach 189
Chapter 14: Communicating with Prospective Customers 205
Chapter 15: Utilizing Search Engine Strategies to Market YourBusiness 223
Chapter 16: Using Blogs and Ezines in Your Marketing Plan237
Chapter 17: Marketing through Social Media 255
Chapter 18: Implementing Other Marketing Strategies 267
Part IV: Considering Taxes and Legal Issues 285
Chapter 19: Outsourcing: Getting Others to Help You 287
Chapter 20: Micro to Macro: Growing and Selling Your Business301
Chapter 21: Uncle Sam Comes Calling: Tax Issues for theMicro-Entrepreneur 315
Part V: The Part of Tens 333
Chapter 22: Ten Beginning Micro-Entrepreneur Pitfalls
(and How to Avoid 'em) 335
Chapter 23: Ten (Plus One) Ways to Make Money Quickly 341
Index 347

Über Autor(innen)

Paul Mladjenovic is a certified financial planner, micro-entrepreneur, and home business educator with more than 25 years' experience writing and teaching about financial and business start-up topics. He owns RavingCapitalist.com and is also the author of Stock Investing For Dummies.