Moore Ribbon Culture

Charity, Compassion and Public Awareness
2008
ISBN: 978-0-230-58338-2
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 190 Seiten, eBook

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

Zielgruppe

Research

Autoren/Hrsg.

Moore, Sarah E.H.

Moore, S.

Inhaltsverzeichnis

Introduction Ribbon-Wearing: Towards a Theoretical Framework Flags and Poppies: Charity Tokens of the Early Twentieth Century Ribbon Histories Symbolic Uses of the Ribbon 'Showing Awareness' and the 1960s Counter-Culture: Breaking Rules and Finding the Self Worry as a Manifestation of Awareness: The Implications of 'Thinking Pink' The Commercialisation of Charity and the Commodification of Compassion Conclusion

Über Autor(innen)

SARAH E.H. MOORE is Research Assistant at the Department of Sociology, University of Kent, UK. Her research interests lie in the sociology of compassion, risk culture and health.