Buch, Englisch, 272 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 421 g
How to Exploit Markets for Sustainable Business Growth
Buch, Englisch, 272 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 421 g
ISBN: 978-0-7494-7152-1
Verlag: Kogan Page
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
- Chapter - 00: Introduction;
- Chapter - 01: So, what is a market?;
- Chapter - 02: What makes markets attractive?;
- Chapter - 03: Where do markets exist?;
- Chapter - 04: Have to buy or discretionary buy?;
- Chapter - 05: Products and services;
- Chapter - 06: Product and service benefits and price;
- Chapter - 07: Market segmentation;
- Chapter - 08: How to analyse markets;
- Chapter - 09: How to develop market scenarios – demand;
- Chapter - 10: How to develop market scenarios – competition;
- Chapter - 11: Market scenarios – future strategic market issues;
- Chapter - 12: Putting the company and its competitors in the context of the market;
- Chapter - 13: What is success?;
- Chapter - 14: What is strategy and why is the strategy process important?;
- Chapter - 15: Competing in markets;
- Chapter - 16: Making strategic choices and corporate strategy