Buch, Englisch, 272 Seiten, Paperback, Format (B × H): 156 mm x 234 mm, Gewicht: 421 g
How to Exploit Markets for Sustainable Business Growth
Buch, Englisch, 272 Seiten, Paperback, Format (B × H): 156 mm x 234 mm, Gewicht: 421 g
ISBN: 978-0-7494-7152-1
Verlag: Kogan Page
Ideal for Directors and senior managers as well as strategic planners and marketing managers, it provides you with everything you need to understand markets and to create a strategic context for the development of credible and robust commercial strategies and plans to exploit them.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter - 00: Introduction; Chapter - 01: So, what is a market?; Chapter - 02: What makes markets attractive?; Chapter - 03: Where do markets exist?; Chapter - 04: Have to buy or discretionary buy?; Chapter - 05: Products and services; Chapter - 06: Product and service benefits and price; Chapter - 07: Market segmentation; Chapter - 08: How to analyse markets; Chapter - 09: How to develop market scenarios - demand; Chapter - 10: How to develop market scenarios - competition; Chapter - 11: Market scenarios - future strategic market issues; Chapter - 12: Putting the company and its competitors in the context of the market; Chapter - 13: What is success?; Chapter - 14: What is strategy and why is the strategy process important?; Chapter - 15: Competing in markets; Chapter - 16: Making strategic choices and corporate strategy