Morschett / Schramm-Klein / Zentes Strategic International Management

Text and Cases
2. Auflage 2010
ISBN: 978-3-8349-6331-4
Verlag: Betriebswirtschaftlicher Verlag Gabler
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 470 Seiten, Web PDF

Reihe: Business and Management (R0)

Global perspective and major aspects of international business strategies. This textbook introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks. The authors highlight the role of the external environment, discuss the major coordination mechanisms and organisational structures and examine various foreign operation modes. The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.
In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.

Zielgruppe

Upper undergraduate

Autoren/Hrsg.

Morschett, Dirk

Schramm-Klein, Hanna

Zentes, Joachim

Inhaltsverzeichnis

& Basic Definitions.- & Basic Definitions.- to Strategic International Management.- Multinational Corporations as Networks.- The Integration/Responsiveness-Framework.- Role Typologies for Foreign Subsidiaries.- Motives for Intelnationalisation.- The External Environment.- Market Barriers, Global and Regional Integration.- Competitive Advantage of Nations and Regional Clusters.- The Role of Country Culture for International Management.- International Coordination.- Formal and Informal Coordination Mechanisms.- International Organisational Structures as Coordination Mechanism.- Corporate Culture as Coordination Mechanism.- Corporate Social Responsibility of MNCs.- Foreign Operation Modes.- Basic Types and Theoretical Explanations of Foreign Operation Modes.- Buying, Outsourcing and Offshoring.- International Alliances.- Wholly-owned Subsidiaries, Greenfield Investments, Mergers & Acquisitions.- Selected Value Chain Activities.- International Production & Sourcing.- International Research & Development.- International Marketing.- Selected International Business Functions.- International Human Resource Management.- International Control.

Über Autor(innen)

Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He holds the Liebherr/Richemont Endowed Chair of International Management and is responsible for the Master of Arts in European Business. He is Director of the Centre for European Studies at the University of Fribourg and visiting lecturer in several Master and MBA programmes at universities in Switzerland and abroad.

Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a Chair in Business Administration, especially Marketing, and is visiting lecturer in several Master and MBA programmes at universities in Germany and abroad.

Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. He is Director of the H.I.MA. (Institute for Commerce & International Marketing) and Director of the Europa-Institut at the Saarland University. He holds a Chair in Business Administration, especially Foreign Trade and International Management, and is a member of various boards of directors and advisory boards in Germany and abroad.