Morschett / Schramm-Klein / Zentes Strategic International Management

Text and Cases
1. Auflage 2011
ISBN: 978-3-8349-8332-9
Verlag: Betriebswirtschaftlicher Verlag Gabler
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 480 Seiten, Web PDF

Reihe: Business and Management (R0)

“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks. The authors highlight the role of the external environment, discuss the major coordination mechanisms and organisational structures and examine various foreign operation modes. They also provide an overview on the major theoretical explanations.
The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.
In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.

Zielgruppe

Upper undergraduate

Autoren/Hrsg.

Morschett, Dirk

Schramm-Klein, Hanna

Zentes, Joachim

Inhaltsverzeichnis

to Strategic International Management.- Multinational Corporations as Networks.- The Integration/Responsiveness Framework.- Role Typologies for Foreign Subsidiaries.- Motives for Internationalisation.- The External Environment.- Market Barriers, Global and Regional Integration.- Competitive Advantage of Nations and Regional Clusters.- The Role of Country Culture for International Management.- International Coordination.- Formal and Informal Coordination Mechanisms.- International Organisational Structures as Coordination Mechanism.- Corporate Culture as Coordination Mechanism.- Corporate Social Responsibility of MNCs.- Foreign Operation Modes.- Basic Types and Theoretical Explanations of Foreign Operation Modes.- Buying, Outsourcing and Offshoring.- International Alliances.- Wholly-owned Subsidiaries, Greenfield Investments, Mergers & Acquisitions.- Selected Value Chain Activities.- International Production & Sourcing.- International Research & Development.- International Marketing.- Selected International Business Functions.- International Human Resource Managementg.- International Control.

Über Autor(innen)

Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He holds the Liebherr/Richemont Endowed Chair for International Management and is responsible for the Master of Arts in European Business at the University of Fribourg.

Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a Chair for Marketing and teaches International Marketing, Marketing and International Management at the University of Siegen and in different MBA programmes.

Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. He is Director of the H.I.MA. (Institute for Commerce & International Marketing) and Director of the Europa-Institut at Saarland University. He holds a Chair in Business Adminstration, with a focus on Foreign Trade and International Management.