Murray The Retail Value Proposition

Crafting Unique Experiences at Compelling Prices
1. Auflage 2019
ISBN: 978-1-4426-9648-8
Verlag: De Gruyter
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)

E-Book, Englisch, 248 Seiten

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

Autoren/Hrsg.

Murray, Kyle

Inhaltsverzeichnis

ContentsSection 1: An Introduction to ESE Retailing
Chapter 1 - The ESE Retailing Framework
Chapter 2 - Segmentation and Differentiation
Section 2: The Shopping Environment
Chapter 3 - Locations and Formats
Chapter 4 - Inside the Store
Chapter 5 - Interactive Electronic Retailing
Section 3: Product Selection
Chapter 6 - Buying and Merchandise Management
Chapter 7 - Category Management
Section 4: Customer Engagement
Chapter 8 - Managing Customer Relationships
Chapter 9 - Customer Valuation
Chapter 10 - Customer Loyalty
Section 5: Putting it all Together
Chapter 11 - Retail Pricing
Chapter 12 - The Evolution of Retail Competition

Über Autor(innen)

MurrayKyle:

Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business