Buch, Englisch, 160 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 236 g
A Stakeholder Approach
Buch, Englisch, 160 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 236 g
ISBN: 978-3-030-07325-1
Verlag: Springer International Publishing
This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Risikomanagement
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
- Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
- Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Corporate Social Responsibility (CSR), Nachhaltiges Wirtschaften
Weitere Infos & Material
1. Introduction.- 2. Stakeholder Approaches in Crisis Management.- 3. A Stakeholder Approach to Issues Management.- 4. A Stakeholder Approach to Risk Management.- 5. A Stakeholder Approach in Managing Reputation.- 6. A Stakeholder Approach to Inter-organisational Relationships.- 7. Stakeholder Communications During a Crisis.- 8. A Stakeholder Approach to Crisis Evaluation.