Negen Marketing Your Retail Store in the Internet Age

1. Auflage 2010
ISBN: 978-1-118-04470-4
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, E-Book

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.

Autoren/Hrsg.

Negen, Bob

Negen, Susan

Über Autor(innen)

BOB NEGEN founded WhizBang! Training after owning anaward-winning chain of kite stores for more than two decades. Hehas spent the last six years teaching other store owners andmanagers the nuts-and-bolts skills they need to run successfulretail businesses. In his work as a speaker, author, andconsultant, Bob shares the hard-earned lessons he learned along theway.
SUSAN NEGEN is cofounder of WhizBang! Training, where shetakes the best of what she learned as an executive for departmentstore giants Bloomingdale's and Macy's and applies it to theindependent retail store.