Buch, Englisch, 232 Seiten, Paperback, Format (B × H): 156 mm x 234 mm, Gewicht: 360 g
Enjoy Creating, Developing and Writing Your Business Project
Buch, Englisch, 232 Seiten, Paperback, Format (B × H): 156 mm x 234 mm, Gewicht: 360 g
ISBN: 978-0-7494-6895-8
Verlag: Kogan Page
Business Research is essential reading for students who are studying for one or more modules in research methods for a postgraduate qualification in business and management; students who have a methodological component to one of their modules (eg a module in organizational behaviour); and students who have to conduct an investigation in a business and management field, for a dissertation or project report, and need guidance and assistance on how to approach, conduct and report every aspect of their project.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter - 00: Introduction; Section - ONE: Planning your project; Chapter - 01: The nature of business research; Chapter - 02: Methodology and methods; Section - TWO: 'Doing' your project; Chapter - 03: The project proposal; Chapter - 04: Collecting quantitative data; Chapter - 05: Collecting qualitative data through interviews; Chapter - 06: Collecting data as an ethnographer; Chapter - 07: Case study research; Chapter - 08: Collecting data: less common methods; Chapter - 09: Ensuring data saturation; Section - THREE: Reporting your findings; Chapter - 10: Analysing quantitative data; Chapter - 11: Analysing qualitative data; Section - FOUR: Writing your report; Chapter - 12: Discussing project findings; Chapter - 13: Conclusion to your report; Chapter - 14: Reference lists; Chapter - 15: Writing your abstract; Chapter - 16: Conclusion