E-Book, Englisch, 224 Seiten
Nirell The Mindful Marketer
2014
ISBN: 978-1-137-38631-1
Verlag: Palgrave Macmillan US
Format: PDF
Kopierschutz: 1 - PDF Watermark
How to Stay Present and Profitable in a Data-Driven World
E-Book, Englisch, 224 Seiten
ISBN: 978-1-137-38631-1
Verlag: Palgrave Macmillan US
Format: PDF
Kopierschutz: 1 - PDF Watermark
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
Autoren/Hrsg.
Weitere Infos & Material
1;Cover;1
2;Title;4
3;Copyright;5
4;Contents;6
5;List of Figures and Tables;10
6;My Greatest Fear About This Book;12
7;Acknowledgments;14
8;SECTION 1;17
8.1;Chapter 1. Why CMOs Are Facing Extinction;18
8.2;Chapter 2. The Dark Side of Data Democracy;26
8.3;Chapter 3. Going DIM: Can You See (or Hear) Me Now?;33
8.4;Chapter 4. Return on Marketing Investments: A Flight Risk?;39
8.5;Chapter 5. Big Data or Big Disappointment?;45
8.6;Chapter 6. Marketing and Sales: A Hard Landing;54
8.7;Chapter 7. Multitasking Mash-ups and Mishaps;63
9;SECTION 2;70
9.1;Chapter 8. Find Your Inner Marketing Guru to Make Better Decisions;71
9.2;Chapter 9. Western Mindfulness: A Brief Journey;78
9.3;Chapter 10. Five Timeless Qualities of Mindful Marketers;87
9.4;Chapter 11. Personal Energy Management;94
9.5;Chapter 12. The Power of Present Moment Language;102
9.6;Chapter 13. Mindful Planning and Decision-Making;111
9.7;Chapter 14. Designing with Intention;121
10;SECTION 3;129
10.1;Chapter 15. Peer Groups: How Shifts Really Happen;130
10.2;Chapter 16. What the CEO Wants the CMO to Know;140
10.3;Chapter 17. CFO-Speak : Mindful Marketing by the Numbers;149
10.4;Chapter 18. The CMO and the CIO: Crossing the Raging River;158
10.5;Chapter 19. Sales and Marketing: Rethinking the System;168
10.6;Chapter 20. Looking Inside to Work Outside;178
10.7;Chapter 21. Starting the Revolution;188
10.8;Chapter 22. Minding the Future;197
11;About Lisa Nirell;205
12;Notes;206
13;Index;219
