Buch, Englisch, 400 Seiten, Format (B × H): 190 mm x 233 mm, Gewicht: 539 g
ISBN: 978-1-119-68933-1
Verlag: John Wiley & Sons Inc
Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities.
Selling on Amazon For Dummies walks owners through the process of building a business on Amazon--a business that can be built almost anywhere in the world, as long as you have access to a computer and the internet.
* The basics of selling on Amazon
* Using FBA
* Getting started
* Deciding what to sell
* Conducting product research
* Finding your way around Seller Central
* Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more
* How to earn ROIs (Returns on Your Investments)
Selling on Amazon For Dummies provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction 1
Part 1: Getting Started with Selling on Amazon 5
Chapter 1: Laying the Groundwork 7
Chapter 2: Selling on Amazon in a Nutshell 25
Chapter 3: Setting Up Your Amazon Seller Account 39
Chapter 4: Becoming Familiar with Seller Central 53
Part 2: Procuring Products to Sell on Amazon 71
Chapter 5: Knowing What You Can and Can't Sell on Amazon 73
Chapter 6: Finding Products with Profit Potential 81
Chapter 7: Exploring Your Product Sourcing Options 101
Chapter 8: Evaluating and Negotiating with Suppliers 123
Part 3: Getting Down to the Business of Selling 137
Chapter 9: Listing Products for Sale on Amazon 139
Chapter 10: Fulfilling Customer Orders 171
Chapter 11: Helping Shoppers Find You and Your Products 195
Chapter 12: Boosting Sales with Marketing and Advertising 207
Chapter 13: Focusing on Customer Service 231
Chapter 14: Building and Managing Your Own Webstore 247
Chapter 15: Managing Your Inventory 263
Part 4: Taking Your Business to the Next Level 277
Chapter 16: Putting Additional Amazon Seller Tools to Work for You 279
Chapter 17: Building Your Own Brand (or Not) 297
Chapter 18: Taking Advantage of Third-Party Tools and Service Providers 311
Chapter 19: Expanding Your Operations: B2B and Global Sales 321
Part 5: The Part of Tens 335
Chapter 20: Top Ten Advertising Tips 337
Chapter 21: Ten Tips to Deliver Awesome Customer Service 345
Chapter 22: Ten (Plus One) Tips to Find Best-Selling Products 353
Index 361
