Owens / Fernandez The Lean Enterprise

How Corporations Can Innovate Like Startups
Erscheinungsjahr 2014
ISBN: 978-1-118-85206-4
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, E-Book

#1 Amazon Bestseller in Lean ManagementDiscover the methods of lean startups that can revolutionize large organizations and their products
Even in a tough economic climate, the startup business community has found a way to create innovative, game-changing products in shockingly short timeframes. So why should larger, more established companies take notice? Because they have everything to gain when they examine and adopt the strategies, tools, and attitudes of these smaller competitors. The Lean Enterprise presents a groundbreaking design for revolutionizing larger organizations, one that draws on the ingenious tenets and practices espoused by the startup community. The guidelines in this book will help companies shake the lethargy, bureaucracy, and power struggles that plague large organizations and hold them back from true innovation.
At the heart of this resource is a comprehensive, practical approach based on methods, timetables, compensation, financial investment, and case studies that reveal the startup mentality. Respected thought leaders in lean startup methodologies, the authors cover successful enterprise development, development innovation labs, corporate venture arms, and acquisition and integration of startups.
* Essential reading for entrepreneurs, product managers, executives and directors in Forbes 2000 organizations, and board members
* Presents the tools and methodologies large businesses need to compete with a new generation of highly-empowered entrepreneurs
* Covers lean startup culture and principles and identifies the behaviors that arestunting growth at large enterprises
* Offers a comprehensive, practical approach for developing exciting products and services and opening vast new markets
Don't be mystified by the success of startups. Master the methods of this new generation of entrepreneurs and compete on a level playing field.

Autoren/Hrsg.

Owens, Trevor

Fernandez, Obie

Inhaltsverzeichnis

Introduction vii
Chapter 1 Roadmap: Introducing the Lean Enterprise 1
Chapter 2 Strategy 19
Chapter 3 Corporate Structure 39
Chapter 4 Compensation 59
Chapter 5 Vision: The Innovation Thesis 71
Chapter 6 Lean Enterprise Process 83
Chapter 7 Experimental Methods 109
Chapter 8 Innovation Accounting 131
Chapter 9 Incubate Internally 149
Chapter 10 Acquire Early 167
Chapter 11 Invest When You Can't Acquire 185
Chapter 12 Innovation Flow 201
Conclusion 211
About the Author 221
Index 223

Über Autor(innen)

TREVOR OWENS is an entrepreneur and thought leader in LeanStartup methodologies. He is the Founder and CEO of Javelin.com, aninnovation training and software company known for its Lean StartupMachine workshop that has helped tens of thousands of innovators,including those from Google, Salesforce, News Corp, Intuit, andothers, start thousands of new businesses across sixcontinents.
http://leanenterprisebook.com
http://javelin.com
OBIE FERNANDEZ is an avid writer and technologyenthusiast. He works with Owens as the Co-Founder and CTO ofJavelin.com. Fernandez is also author of the best sellingtechnology book The Rails Way and the founder of multiplesuccessful companies, including one of the world's best knownRuby on Rails web design and development agencies,Hashrocket.
http://obiefernandez.com