Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale

Erscheinungsjahr 2003
ISBN: 978-0-07-141871-3
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 192 Seiten, Format (B × H): 151 mm x 228 mm, Gewicht: 237 g

Put your team on top with winning B2B sales strategies and techniques"No longer is being 'a closer" the basis of sustainable success. Instead it takes the kind of strategic thinking Rick Page outlines in Hope Is Not a Strategy."--Geoffrey Moore, author of Crossing the Chasm and Inside the TornadoHow do leading world-class sales and consulting organizations consistently land the big clients and the huge contracts, even in the fast-changing, risk-laden new economy? The world's leading authority on B2B team selling is about to show you. In his runaway bestselling guide to sales excellence, Rick Page reveals the breakthrough selling strategies that have made superstars of thousands of his students.Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a proven, six-step process for winning sales opportunities and shows you how to: - Sell to a prospect's strategic business "pain" for greater value - Qualify the prospect for forecasting accuracy - Differentiate your solution to build competitive preference - Link your strategy to the prospect's decision-making process - Sell to power by finding the key to buyer politics - Communicate your strategy throughout your team

Autoren/Hrsg.

Page, Rick

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Über Autor(innen)

Page, Rick
Rick Page, founder of the renowned consulting firm The Complex Sale, Inc., provides sales and methodology training to more than 50,000 sales reps worldwide. His firm has worked with over 300 of the top sales organizations in over 50 countries in all industries. Page's previous book, Hope Is Not a Strategy, is a national bestseller. For more information, visit www.complexsale.com.

Rick Page founded The Complex Sale, an Atlanta-based company that provides sales consulting and training worldwide.