The Business Environment

7. Auflage 2011
ISBN: 978-0-07-713001-5
Verlag: McGraw-Hill Education

Buch, Englisch, 576 Seiten, Format (B × H): 196 mm x 263 mm, Gewicht: 1041 g

The seventh edition of The Business Environment has been perfectly tailored to cover the core topics that will be studied on an introductory Business Environment module. This fully updated new edition provides comprehensive coverage of the varying factors that make up the business environment, with a particular focus on how these factors impact business organisations and the decisions organisations make.Key Features:Up-to-date coverage
The business environment continues to evolve, and this new edition takes on board recent issues including: - The after-effects of the ‘credit crunch’ - The emerging economic power of China, India and Brazil - Data security and privacy - Business ethics - Cultural identity - Climate change Real life examples
New opening vignettes introduce the main topic and show the business environment in real life. In addition, the book contains a wealth of shorter and longer case studies featuring companies such as Google, Amazon and Virgin Trains.Pedagogy
Clearly written and user friendly, the book boasts a full range of learning tools which include: Learning Objectives, Thinking Around the Subject boxes, Review Questions, and Activities.

Autoren/Hrsg.

Palmer, Adrian

Hartley, Bob

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines

Inhaltsverzeichnis

Part 1: Contexts

1. What is the Business Environment?Part 2: The Macroenvironment
2. The Political Environment
3. The Social and Demographic Environment
4. The Technological and Information Environment
5. The Ecological and Social Responsibilities of Organisations
6. The Legal EnvironmentPart 3: Firms
7. Types of Business Organization
8. Business Relationships and Networks
9. Managing and Financing Organizational Growth
10. People in OrganizationsPart 4: Markets

11. The Principles of Market Forces
12. Distortions to Market Forces

13. The National Economic and Financial Environment

14. The Global Business EnvironmentPart 5: Bringing it Together: Environmental Analysis

15. The Dynamic Business Environment
16. Case Studies

Über Autor(innen)

Adrian Palmer is Professor of Marketing, University of Wales, Swansea and Affiliate Professor at ESC Rennes Business School, France.Bob Hartley is Associate Dean, Northampton Business School, The University of Northampton, UK.