E-Book, Englisch, 208 Seiten, Format (B × H): 178 mm x 229 mm
Reihe: Cultural Icons series
Papson / Goldman Nike Culture
1. Auflage 2009
ISBN: 978-1-84860-892-4
Verlag: SAGE Publications
Format: PDF
Kopierschutz: 1 - PDF Watermark
The Sign of the Swoosh
E-Book, Englisch, 208 Seiten, Format (B × H): 178 mm x 229 mm
Reihe: Cultural Icons series
ISBN: 978-1-84860-892-4
Verlag: SAGE Publications
Format: PDF
Kopierschutz: 1 - PDF Watermark
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics.Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Suddenly the Swoosh Is Everywhere Just Metacommunicate It Nike and the Construction of a Celebrity Democracy Reflexivity and Irreverence Alienation, Hope and Transcendence Determinism or Determination? Transcending Difference? Representing Women in Nike's World There Are Many Paths to Heaven "Just Do It," but Not on "My Planet"
