Buch, Englisch, 330 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 592 g
Reihe: Management for Professionals
Buch, Englisch, 330 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 592 g
Reihe: Management for Professionals
ISBN: 978-981-1351-38-9
Verlag: Springer Nature Singapore
The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer’s needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Preface.- Acknowledgment.- Chapter 1. Gaining Sustainable Competitive Advantage.- Chapter 2. Strategy: Roadmap for Market Leadership.- Chapter 3. Problem-Solving Approach to Business Strategy.- Chapter 4. Customer-Centric Thinking.- Chapter 5. Formulating Customer-Driven Strategy.- Chapter 6. Customer Centricity — A Marketing Perspective.- Chapter 7. The Change Journey Toward Customer Centricity.- Chapter 8. Using Collaboration to Create Added-Value for End Customers.- Chapter 9. Gaining the Edge through Product-Delivery Services.- Chapter 10. Embracing Customers’ Diverse Needs.