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E-Book

E-Book, Englisch, 266 Seiten

Reihe: Princeton Legacy Library

Payne The Art of Asking Questions

Studies in Public Opinion, 3
Course Book
ISBN: 978-1-4008-5806-4
Verlag: De Gruyter
Format: PDF
 Kopierschutz: 1 - PDF Watermark

Studies in Public Opinion, 3

E-Book, Englisch, 266 Seiten

Reihe: Princeton Legacy Library

ISBN: 978-1-4008-5806-4
Verlag: De Gruyter
Format: PDF
 Kopierschutz: 1 - PDF Watermark

While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results.

Originally published in 1951.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

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Autoren/Hrsg.

Payne, Stanley Le Baron

Fachgebiete

Weitere Infos & Material

FrontMatter, pg. i
Foreword (1980), pg. vii
Foreword, pg. ix
Preface, pg. xiii
Contents, pg. xv
1. Why concern yourself?, pg. 1
2. May we presume?, pg. 16
3. Who left it open?, pg. 32
4. Boy or girl?, pg. 55
5. Win, place, or show?, pg. 75
6. How else?, pg. 100
7. Still beat your wife?, pg. 114
8. Can you make it brief?, pg. 129
9. What's the good word?, pg. 138
10. What's wrong with "you"?, pg. 158
11. Isn't that loaded?, pg. 177
12. How does it read?, pg. 203
13. Is it possible?, pg. 214
14. How's that again?, pg. 228
References, pg. 239
General Index, pg. 243
Index of Examples, pg. 247

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