mir: Management International Review

2003
ISBN: 978-3-409-12389-1
Verlag: Gabler Verlag

Buch, Deutsch, Band 1, 145 Seiten, Paperback, Format (B × H): 170 mm x 244 mm, Gewicht: 276 g

Reihe: mir Special Issue

Even though Internet business no longer makes headlines, the Internet does affect the management of international business operations in ways that to a large extent remain unresolved. This book reflects on the basics of the empirical evidence of the last years during which firms have pursued the commercial opportunities of the Internet.

Zielgruppe

Upper undergraduate

Autoren/Hrsg.

Petersen, Bent

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Multinationale Unternehmen
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

International Business Development

Frictions in International E-Commerce

Governing the Electronic Market Space

E-Business and Global Sourcing

Are Virtual International Assignments Feasible?

Über Autor(innen)

Bent Petersen ist Associate Professor of International Business, Department of International Economics and Management at the Copenhagen Business School.