Peterson / Jaret / Schenck Business Plans Kit For Dummies, UK Edition

1. Auflage 2011
ISBN: 978-1-119-99747-4
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 378 Seiten, E-Book

Whether you're a business beginner with big ideas or anestablished company looking to review you plans in a changingbusiness environment this practical, user friendly guide gives youeverything you need to get started. Complete with an interactive CDpacked with planning templates including; planning documents,forms, financial worksheets, checklists, operation surveys andcustomer profiles in both Word and PDF formats you'll bearmed with all you need to kick start the planning process andcreate a winning business plan that suits you and your long-termbusiness vision.
Business Plans Kit For Dummies includes UK specificinformation on:
* UK business practice
* Currency
* UK business and financial institutions and advisoryservices
* UK taxation and VAT
* Partnerships and Limited company information
* UK legal practice, contractual considerations and insurancematters
* UK specific forms
* UK specific case studies
* New content covering online business opportunities andresources, alternative ways in to business including franchising,network marketing and buy outs, research methods and choosingsuppliers and outsourcing will all be added to the UK edition.
Table of Contents:
Part I: Laying the Foundation for Your Plan
* Chapter 1: Starting Your Planning Engine
* Chapter 2: Generating a Great Business Idea
* Chapter 3: Defining Your Business Purpose
Part II: Developing Your Plan's Components
* Chapter 4: Understanding Your Business Environment
* Chapter 5: Charting Your Strategic Direction
* Chapter 6: Describing Your Business and Its Capabilities
* Chapter 7: Crafting Your Marketing Plan
* Chapter 8: Deciphering and Presenting
Part III: Tailoring a Business Plan to Fit Your Needs
* Chapter 9: Planning for a One-Person Business
* Chapter 10: Planning for a Small Business
* Chapter 11: Planning for an Established Business
* Chapter 12: Planning for a Not for profit NonprofitOrganization
* Chapter 13: Planning for an E-Business
Part IV: Making the Most of Your Plan
* Chapter 14: Putting Your Plan Together
* Chapter 15: Putting Your Plan to Work
Part V: The Part of Tens
* Chapter 16: Ten Signs That Your Plan Might Need anOverhaul
* Chapter 17: Ten Ways to Evaluate a New Business Idea
* Chapter 18: Ten Ways to Fund Your Business Plan
* Chapter 19: Ten Sources of Vital Information to underpinyour Business Plan
* Chapter 20: Ten Ways to Use Your Business Plan
Note: CD files are available to download when buying theeBook version

Autoren/Hrsg.

Peterson, Steven D.

Jaret, Peter E.

Schenck, Barbara Findlay

Barrow, Colin

Inhaltsverzeichnis

Introduction
Laying the Foundation for Your Plan
1 Starting Your Planning Engine
2 Generating a Great Business Idea
3 Defining Your Business Purpose
Developing Your Plan's Components
4 Understanding Your Business Environment
5 Charting Your Strategic Direction
6 Describing Your Business and its Capabilities
7 Crafting Your Martketing Plan
8 Deciphering and Presenting Your Financial Situation
Tailoring a Business Plan to Fit Your Needs
9 Planning for a One-Person Business
10 Planning for a Small Business
11 Planning for an Established Business
12 Planning for a Not-for-Profit Organisation
13 Planning for an E-Business
Making the Most of Your Plan
14 Putting Your Plan Together
15 Putting Your Plan to Work
The Part of Tens
16 Ten Signs that Your Plan Might Need an Overhaul
17 Ten Ways to Evaluate a New Business Idea
18 Ten Ways to Fund Your Business Plan
19 Ten Sources of Vital Information to Underpin Your BusinessPlan
20 Ten Ways to Use Your Business Plan
About the CD

Über Autor(innen)

Steven Peterson is CEO of Strategic Play, a top management training company. Peter Jaret is an award-winning author and journalist. Barbara Findlay Schenck is a business and marketing consultant. Colin Barrow is a venture capitalist, entrepreneur and the best-selling author of Starting a Business For Dummies.