Buch, Englisch, 832 Seiten, Format (B × H): 171 mm x 246 mm
A Practical Anatomy
Buch, Englisch, 832 Seiten, Format (B × H): 171 mm x 246 mm
ISBN: 978-0-19-926796-5
Verlag: Oxford University Press
Key Features:- A detailed analysis of trade mark law in practice, with helpful examples of the law in action, flowcharts, and numerous illustrations
- Provides uniquely international coverage, drawing on cases from over 50 countries including all the major European jurisdictions and the US
- Full of fresh perspectives and insights - an essential purchase for trade mark specialists and owners worldwide
Description:
This practical, thorough, and detailed account of the key issues facing trade mark use is written by one of the leading authorities on the subject. Drawing on British, European, and US law, plus other sources, the author considers both the problems that trade mark law causes in business and commerce, and how to solve them. Written in a fluent and approachable style, the work contains useful flow charts, examples, and vignettes to capture the essence of trade mark law as it operates in practice.
Contents:
Part A: Introducing Trade Mark Law;
Petty matters: about this book;
Why trade marks?;
Trade mark law and registration systems;
Part B: Registrable Trade Marks;
Registration: the basic principles;
Registration: special cases;
Trade marks and generic terms;
Part C: Lawful and Unlawful Use of Trade Marks;
Infringing acts;
Non-infringing acts;
Exhaustion of trade mark rights;
Identical and similar marks, goods, and services;
Unfair advantage and detriment;
Well-known marks, famous marks, and dilution;
The killing fields: opposition, cancellation, and revocation;
Trade marks in court;
Part D: Trade Marks in Industry and Commerce;
Transactions involving trade marks;
Trade marks in specific trade sectors;
Trade marks on the internet;
Geographical indications and other forms of precedent;
Part E: Issues for Trade Mark Owners;
Choosing a trade mark;
The psychology of trade marks;
Trade marks, images, icons, and social responsibility;
Bibliography
Zielgruppe
Solicitors, barristers, and specialist trade mark lawyers and attorneys, trade mark owners, brand managers and marketing executives, academics and students, Trade Mark Registries and reference libraries in the UK and worldwide.
