Buch, Englisch, 288 Seiten, Format (B × H): 196 mm x 255 mm, Gewicht: 690 g
Crafting Words and Images for Print, Web, and Public Relations
Buch, Englisch, 288 Seiten, Format (B × H): 196 mm x 255 mm, Gewicht: 690 g
ISBN: 978-1-138-45400-2
Verlag: Taylor & Francis
Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines and Web pages. This text takes a conceptual approach that integrates verbal skills with visual elements. Unlike other texts that are clearly designed for print, this book includes multi-media applications in every chapter.
Zielgruppe
Undergraduate
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Acknowledgments, Introduction, 1 Concepts: A Time for Editing, 2 Priority: Shaping Stories on the Page, 3 Clarity: The Poetic Heading, 4 Working with Words—and Their Writers, 5 Shaping Beautiful Writing, 6 Components of Story Packages, 7 Editing Images, 8 Color, 9 Typography, 10 Clarity with Data: Informational Graphics, 11 Layout and Design, 12 Balancing Community Interests: Ethics and Law, Index




