Pitcher The Death of Spin

1. Auflage 2003
ISBN: 978-0-470-85657-4
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

Charts the rise and fall of the spin culture of the last twodecades...
Every decade has its own identity, key values and needs. The 1990swere the age of spin, when the materialism of the 1980s, the desirefor instant communication and soundbite democracy came together inthe spin culture. This spread throughout society from business andpolitics even to charities and the church. Somewhere in thesepolished communications the message was lost.
In this fascinating and highly readable work George Pitcher tellsthe story of the rise and fall of the spin culture, predicting itsfinal death in the early years of the twenty first century. Heexamines methods of communication as a reflection of and within thecontext of the values of society and the process of democracy,before drawing on his considerable experience both as the giver andreceiver of spin, to examine how we can move beyond the age ofspin.
* A zeitgeist work that captures the quest for meaning in thecurrent age and a desire to progress beyond the heady days of spinculture.
* Charts the history and rationale of spin throughout society fromthe early days of Margaret Thatcher to the death of spin in thehands of the masters of the spin culture.
* Interspersed with the author's own diary entries as a journalistcovering major events of the past twenty years
* Discusses methods of communication, how they reflect the valuesof the age and the relationship between business and politics
* Discusses the way ahead: how politicians, businesses andinstitutions can communicate with the general population in thepost spin age.
* Author offers a unique perspective with insights both as thegiver and receiver of spin.

Autoren/Hrsg.

Pitcher, George

Inhaltsverzeichnis

Preface.
Acknowledgements.
Introduction.
Media.
Finance.
Politics.
Institutions.
Issues.
New Business.
New Communications.
Conclusion.
Bibliography.
Index.

Über Autor(innen)

George Pitcher was industrial editor of The Observer during the Tory privatisation years. He quit while he was ahead when he was voted National Newspaper Industrial Journalist of the Year in 1991and co-founded Luther Pendragon, a communications consultancy operating at the sharp-end of industry and politics, with broadcast-news journalist Charles Stewart-Smith. Over the past decade, his firm has advised senior executives of companies and institutions facing some of the most high-profile and controversial issues of the age and formed the team that advised the Government's Cabinet Office project on the Millennium Bug. He continues to write regular business columns and commentaries and lives in London with his wife and four children.