Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
E-Book, Englisch, 176 Seiten, E-Book
ISBN: 978-0-470-43523-6
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Autoren/Hrsg.
Weitere Infos & Material
Acknowledgments.
Introduction.
From the Old World to the New.
Section 1: Two Left Feet.
Typical Tactics Are Out of Sync with the Market.
Section 2: Center of the Universe.
Typical Tactics Are Focused on the Wrong Person.
Section 3: One-Night Stand.
Typical Tactics Damage Relationships and Long-TermPotential.
Section 4: May Cause Headaches, Dizziness, and InternalBleeding.
Typical Tactics Harm Reputations and Create UnintendedConsequences.
Contrarian Primer.
Pendulum Swing.
References.
About the Authors.
Index.