Media Literacy - International Student Edition

Tenth Auflage
ISBN: 978-1-0718-4099-3
Verlag: SAGE Publications

Buch, Englisch, 504 Seiten, Format (B × H): 187 mm x 232 mm, Gewicht: 775 g

In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy shows you how. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised Tenth Edition, Potter presents more discussions of digital media and numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy.

Autoren/Hrsg.

Potter, W. James

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Preface
Acknowledgments
About the Author
Chapter 1: Why Increase Media Literacy?
Chapter 2: Media Literacy Approach
Chapter 3: Broadening Our Perspective on Media Effects
Chapter 4: How Does the Media Effects Process Work?
Chapter 5: Development of the Mass Media Industries
Chapter 6: Economic Perspective
Chapter 7: Audience: Industry Perspective
Chapter 8: Audience: Individual Perspective
Chapter 9: Entertainment
Chapter 10: Advertising
Chapter 11: News
Chapter 12: Competitive Experiences
Chapter 13: Social Networking Experiences
Chapter 14: Acquisition Experiences
Chapter 15: Helping Yourself and Others to Increase Media Literacy
Issue 1: Ownership of Media
Issue 2: Sports
Issue 3: Media Violence
Issue 4: Privacy
Glossary
References
Index

Über Autor(innen)

Potter, W. James
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 11th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.