Political Campaign Communication

Inside and Out
3. Auflage 2017
ISBN: 978-1-138-29181-2
Verlag: Routledge

Buch, Englisch, 402 Seiten, Format (B × H): 196 mm x 241 mm, Gewicht: 945 g

Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.

Autoren/Hrsg.

Powell, Larry

Cowart, Joseph

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Table of Contents

Part 1-An Overview of Political Communication Issues

- Political Communication: An Introduction

- Ethical Questions in Political Communication

- Political Socialization: The Development of Political Attitudes

- Campaign Strategies

- The Image of the Political Candidate

- Media Theory and Political Communication

Part 2- The Campaign Team

- Campaign Organization

- Campaign Communications in the Mass Media

- Political Polling

- Campaign Communications: Direct Voter Contact

- Political Speeches

- Cyberspace: The Internet and Political Communications

Part 3- Campaign Concerns

- Press Coverage and Media Relations

- The Role of Political Money

- The Role of Interpersonal Influence

- Critical Events Analysis

Über Autor(innen)

Larry Powell is professor of Communication at the University of Alabama at Birmingham (UAB).

Joseph Cowart is a retired political consultant.