AI-Empowered Corporate Social Media

Exploring Internal and External Strategy
Erscheinungsjahr 2026
ISBN: 978-3-032-14712-7
Verlag: Springer

Buch, Englisch, 284 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 506 g

Reihe: New Perspectives in Organizational Communication

This book examines a critical yet under-theorized area of contemporary business: the intersection of corporate social media and artificial intelligence (AI). It constructs a dual-framework—internal affairs and external affairs—that reframes corporate social media not merely as a communication tool, but as a strategic engine for organizational intelligence, coordination, and competitive positioning.

Part 1 provides an introduction to the concept of AI-empowered corporate social media. Part 2 addresses the external affairs of corporate social media, including its role in shaping customer relationships, marketing narratives, and public trust. Part 3 turns inward, exploring how enterprise social media platforms are reshaping organizational knowledge flows, performance feedback, and collaboration.

Through compelling historical analogies—from John Snow’s epidemiological breakthroughs to Toyota’s recall crisis—this book illustrates the dangers of drawing premature conclusions from spurious patterns. This critique is both timely and essential, especially as business leaders increasingly rely on opaque machine-learning systems for decision-making.

Zielgruppe

Research

Autoren/Hrsg.

Qiu, Liangfei

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Part 1: Introduction.- Chapter 1: Introduction to Social Bellwether: Corporate Social Media.- Chapter 2: Introduction to “External Affairs” in Corporate Social Media: Enhancing Product Marketing and Predicting Sales Trends.- Chapter 3: Introduction to Corporate Social Media for “Internal Affairs”: Internal Knowledge Sharing.- Part 2: External Affairs of Corporate Social Media.- Chapter 4: The Hidden Game: How Corporate Social Media Shapes Product Marketing.- Chapter 5: The New Frontier of Social Media Marketing in the Age of Artificial Intelligence.- Chapter 6: Behind the Screen: Corporate Social Media and Fake Reviews.- Chapter 7: Identifying Online Review Manipulation: A Battle Between Detection and Deception.- Chapter 8: Under the Influence: How Corporate Social Media Secretly Shapes Customer Relationships.- Part 3: Internal Affairs of Corporate Social Media.- Chapter 9: Harnessing the Hive Mind: Corporate Social Media and the Power (and Peril) of Crowds.- Chapter 10: Secrets in the Feed: How Corporate Social Media Drives Knowledge Sharing.- Chapter 11: Echoes in the Digital Void: Corporate Social Media and Performance Feedback.

Über Autor(innen)

Liangfei Qiu is the PricewaterhouseCoopers Professor and University Research Foundation Professor at the Warrington College of Business, University of Florida. His current research focuses on social technology, platform technology, artificial intelligence, and FinTech.