Quesenbery / Szuc Global UX

Design and Research in a Connected World
1. Auflage 2011
ISBN: 978-0-12-378592-3
Verlag: Elsevier Science & Techn.
Format: EPUB
Kopierschutz: 6 - ePub Watermark

E-Book, Englisch, 264 Seiten

Global UX: Design and Research in a Connected World discusses how user experience (UX) practice is changing and how practitioners and teams around the world are creating great user experiences for a global context. The book is based on interviews with practitioners from many countries, working on different types of projects. It looks behind the scenes at what it takes to create a user experience that can work across borders, cultures, and languages. The book begins with a quick look at the world outside of UX. This includes the external forces of change and globalization as well as an overview of how culture affects designers and the UX of products. It considers what global UX means for an individual practitioner, a company, and teams. It then turns to the details of global UX with the process and practice of research in the field; how information is brought home and shared with colleagues; and how it is applied in design. The final chapter presents some thoughts about how to deliver value both to projects and the users of finished products. - Covers practical user experience best practices for the global environment - Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world - Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups

Whitney is a user experience researcher and usability expert with a passion for clear communication. Her projects include work for the National Cancer Institute (US), The Open University (UK) and IEEE (worldwide). She enjoys learning about people and using those insights to products where people matter.Pursuing her interest in the usability of civic life, she has served on two US government advisory committees: updating US 'Section 508” accessibility regulations and creating standards US elections. She was president of the Usability Professionals' Association (UPA) International, on the board of the Center for Plain Language, and is a Fellow of the Society for Technical Communications.Whitney is the author, with Kevin Brooks of Storytelling for User Experience: Crafting stories for better design (Rosenfeld Media, 2010). She's also proud that her chapter 'Dimensions of Usability” in Content and Complexity turns up on so many course reading lists.

Autoren/Hrsg.

Quesenbery, Whitney

Szuc, Daniel

Inhaltsverzeichnis

1;Front Cover;1
2;GLOBAL UX :Design and Researchin a Connected World;4
3;Copyright;5
4;Dedication;6
5;Contents;8
6;Foreword;14
7;Acknowledgements;16
8;About The Authors;18
9;Contributors;19
10;CHAPTER 1 - THE START OF THE JOURNEY;22
10.1;This Book Is about People;24
10.2;Charting the Territory;25
10.3;A Map of the Journey;29
11;CHAPTER 2 - IT’S A NEW WORLD;32
11.1;The World Is Smaller … and Larger;34
11.2;Companies Are Changing;37
11.3;We Are More Connected;41
11.4;We Are More Mobile;44
11.5;Innovation Happens Everywhere;46
11.6;Thinking Globally Is also Thinking Locally;51
12;CHAPTER 3 - CULTURE AND UX ;54
12.1;Delving into Culture;56
12.2;Finding Difference and Sameness;63
12.3;The Question of Hofstede;66
12.4;Language and Culture;69
13;CHAPTER 4 - BUILDING YOUR CULTURAL AWARENESS ;76
13.1;Thinking Globally Is a State of Mind;78
13.2;Be Genuine … and Adapt;90
14;CHAPTER 5 - GLOBAL COMPANIES AND GLOBAL STRATEGY ;96
14.1;Organizations Have Cultures, Too;98
14.2;Four Global Product Strategies;99
14.3;HQ and the Regions;104
14.4;Global Partnerships;107
14.5;UX in the Organization;112
14.6;Global Partnerships;107
14.7;Choosing to Be Local;117
15;CHAPTER 6 - EFFECTIVE GLOBAL TEAMS ;120
15.1;Organizing a Global UX Team;122
15.2;Dealing with Distance;125
15.3;Supporting Collaboration and Innovation;132
15.4;Building UX and Cross-Cultural Knowledge;136
16;CHAPTER 7 - RESEARCH IN THE FIELD ;142
16.1;Setting Research Goals;144
16.2;Planning a Global Research Project;146
16.3;Choosing UX Techniques for Global Research;149
16.4;Choosing the Team;155
16.5;Preparing for the Field;162
16.6;Being in the Field;165
16.7;Working Effectively with Participants;167
17;CHAPTER 8 - BRINGING IT HOME ;176
17.1;Coming to Conclusions;178
17.2;Creating a Richer Picture;180
17.3;Telling the Story;184
17.4;Carrying the Conversation Forward;189
18;CHAPTER 9 - DESIGN FOR A GLOBAL AUDIENCE ;192
18.1;Plan for Globalization;194
18.2;Decide on Your Strategy;197
18.3;Getting the Language Right;205
18.4;A Good Local Experience;208
18.5;Design from Your Roots;213
19;CHAPTER 10 - DELIVERING VALUE;216
19.1;Build Bridges;217
19.2;Lead by Example;220
19.3;Create Value;221
20;REFERENCES;224
21;CONTRIBUTOR BIOGRAPHIES;228
22;INDEX;248