Political Communication

Theory and Practice
Erscheinungsjahr 2027
ISBN: 978-981-9215-60-7
Verlag: Palgrave Macmillan

Buch, Englisch, 210 Seiten, Format (B × H): 148 mm x 210 mm

This book offers a rigorous, interdisciplinary exploration of political communication, tracing its evolution from classical philosophy to algorithm-driven digital media. Integrating political theory, media studies, semiotics, and socio-psychological analysis, it redefines political communication as the production of meaning, emotion, and legitimacy within systems of power.

The text examines theoretical frameworks, discourse formation, digital campaigning, data-driven persuasion, and the transformation of democratic communication under technological acceleration. It introduces the concept of the “grammar of persuasion,” analyzing G20 political campaigns as structured, performative systems shaped by culture and ideology.

Focusing on emotion, identity, populism, nationalism, and strongman politics, the book also theorizes the “spectacle of control” in contemporary governance.
Ideal for students, researchers, and practitioners, it provides critical insights and analytical tools to decode global political discourse in the digital age.

Zielgruppe

Research

Autoren/Hrsg.

Rabindranath, Manukonda

Kumar, Santosh

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politische Systeme
• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse

Inhaltsverzeichnis

Chapter 1: Introduction.- Chapter 2: Theoretical Foundations of Political Communication.- Chapter 3: Psychological Foundations of Political Advertising.- Chapter 4: Semiotics and Political Communication.- Chapter 5: Researching Political Communication: Semiotic and Interpretive Approach.- Chapter 6: Regulatory Framework of Political Communication.- Chapter 7: Landmark Political Campaigns in G20 Nations A Global Perspective.- Chapter 8: Rituals of Democracy Political Communication through Oaths and Symbols in SAARC Nations.- Chapter 9: Geopolitics and International Political Communication The BRICS Experience.- Chapter 10: The Future of Political Communication Technology, Ethics, and Democracy.

Über Autor(innen)

Prof. Manukonda Rabindranath is a former Chairperson, Centre for Media Studies, Jawaharlal Nehru University, New Delhi. Did his PhD in Journalism and Mass Communication was awarded Gold Medal in Master of JMC and qualified NET and SLET. He has 29 years of experience as Media educator, HOD for the last 15 years. Earlier he was the Dean of Faculty of Mass Communication at IGNTU and CUHP.  Worked for five years in an Ethiopian university. Selected for Academic Leadership Programme, Monash University, Australia, got best research award for his documentary by CEC. Published more than 50 research papers in reputed journals.

Dr. Santosh Kumar , an Assistant Professor of Political Communication at Amity University, Ranchi, holds a Ph.D. from Jawaharlal Nehru University. His scholarship interrogates the semiotic meaning-making processes within political campaigns, bridging political communication with behavioral psychology.
Leveraging six years of praxis-including a tenure as Media & Research Assistant to a Rajya Sabha MP-he synthesizes industry insights with pedagogical rigor in Digital Marketing and Advertising. An active researcher, Dr. Kumar has presented at the Thessaloniki International Media Summer Academy. His work critically examines the sociological impact of media on public sphere discourse and the epistemological shifts in digital engagement.