Ragas / Culp Business Essentials for Strategic Communicators

Creating Shared Value for the Organization and its Stakeholders
2014
ISBN: 978-1-137-38533-8
Verlag: Palgrave Macmillan US
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 211 Seiten, eBook

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college.  Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.

Zielgruppe

Research

Autoren/Hrsg.

Ragas, M.

Culp, E.

Inhaltsverzeichnis

Table of Contents Foreword Gary Sheffer Preface Acknowledgements List of Tables and Figures PART I Introduction to Business Essentials for Communicators 1. Why Knowledge of 'Business 101' Matters PART II Foundational Business Knowledge for Communicators 2. Economics and Economic Indicators 3. Finance and the Stock Market 4. Accounting and Financial Statements 5. The Law and Corporate Disclosure 6. Intangible Assets and Non-Financial Information PART III Focal Areas at the Intersection of Business and Communication 7. Corporate Governance 8. Corporate Social Responsibility 9. Corporate Reputation PART IV Demonstrating and Improving the Business Value of Communication 10. Communication Measurement and Evaluation References Glossary Index About the Authors

Über Autor(innen)

Matthew Ragas is an Associate Professor and Academic Director of the graduate program in Public Relations and Advertising at DePaul University, USA. Ron Culp is a veteran public relations executive who now serves as Professional Director of the graduate program in Public Relations and Advertising at DePaul University, USA.