Buch, Englisch, 126 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 187 g
Psychological Drivers and Consumer Behaviours of Extreme Athletes
Buch, Englisch, 126 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 187 g
ISBN: 978-3-030-40129-0
Verlag: Springer International Publishing
The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme individuals, applying and translating them into marketing research and practice. It discusses how specific psychological drivers impact the consumption behaviour of consumer-athletes and a variety of marketing-relevant outcomes.
By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Psychologie Psychologische Disziplinen Sportpsychologie
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Sport- und Freizeitindustrie
- Sozialwissenschaften Sport | Tourismus | Freizeit Sport Sport: Politik, Ökonomie, Ökologie
Weitere Infos & Material
1. Introduction.- 2. The Extreme Sports Phenomenon: Dust to Glory.- 3. Psychological Perspectives On Extreme Sport Participants.- 4. Live (and Spend?) to Tell. An Investigation of Drivers of Consumer Upgrading in Extreme Sports.- 5. Thrill Me! Advertising Effectiveness in Extreme vs Traditional Sports.- 6. The Heat is (Always) On? Extreme Personalities and Extreme Sporting Event Revisit Intentions.- 7. Conclusion.